Today I’m going to share with you how I create podcasts – from idea all the way through to income generation.
If you’ve been thinking about starting a podcast or you’d like some tips on how to improve your consistency of getting juicy content out to your audience and making sure that it does its job in terms of income generation, then this is going to be a super helpful episode for you.
Here for the links referenced in the show notes?
Episode 250: How to structure content to do its job: tashcorbin.com/250
Bespoke Backdrops: bespokebackdropsbranding.com
Nail Your Niche free training: tashcorbin.com/niche
Episode 236: My 5-minute post-call habit, and how it grows my business: tashcorbin.com/236
Let’s dive on in!
In this episode, I’m inviting you to come a little bit behind the scenes and see how this podcast happens.
Not only how it happens and how I get it all out there, but also how it does its job of income generation for my business.
I’m going to dive into:
- Some of the equipment that I use
- What I do in terms of idea generation
- How I get my podcast episodes out to the world
- How I get them to do their job in terms of income generation in my business
Before I jump into this episode, if you’d like to dive deeper into getting all of your content to do its job, I have another podcast episode from a few weeks back that really dove into that a lot deeper. In it, I talked about the different jobs of content.
Your content isn’t just about direct sell and income generation, it also has jobs to do in terms of generating reach, allowing you to connect and nurture your audience, and lead generation through to converting people into paying clients.
I definitely recommend reading, watching or listening to that at tashcorbin.com/250.
Today, let’s specifically talk about my podcast.
The way I create my podcast has shifted and changed over the years.
I’ve been doing the Heart-Centred Business Podcast since late 2015. It has been such a beautiful and valuable part of my business model.
I loved the idea of podcasting at first because of the ability to share onto iTunes, and the potential to find new people that I wouldn’t normally get in front of through Facebook and other social media strategies.
I also loved the idea of podcasting initially because I had a YouTube channel with video content, but creating those videos felt like it was a bit of a production, I wasn’t camera ready all of the time, and I just had so much that I wanted to share with my audience so I decided to add a podcast.
When I first started the Heart-Centred Business Podcast, it was audio-only. At the same time, I was also still releasing a new video on YouTube every single week.
I was recording a podcast every week and recording a video every week.
They were different topics and they would go into different channels.
In 2017, I recognised that I was making it really hard for my audience to get all of the content that I was sharing with the world because I was sharing way too much.
I was scattering people across multiple platforms with multiple pieces of content here and there. I was constantly getting emails and messages from people saying how they remembered me talking about a certain topic but they couldn’t find it on my Youtube channel, or they couldn’t find it on the podcast.
What I recognised was that I was making it really hard for my audience to keep up with all of the content that I was creating, and I was also making it really hard for myself to be consistent as well.
At the end of 2017, I streamlined everything down. Now what I do is I record a video podcast, and that’s shared onto YouTube as a video, but then the audio part of it is shared as my podcasts onto iTunes, Spotify, etc.
The podcast has definitely changed and pivoted a lot over the years.
When I first started, the big model of podcasting was to have a content upgrade for every episode. When I did first start the podcast, every episode had a fresh content upgrade and that was either a template for something or a worksheet or a handout.
I blame Amy Porterfield. I love her but she does this on her podcast and it was so much work and my poor team were run ragged trying to create all of these things I had ideas for. Ultimately what I also did with my audience was I made them content hoarders.
I had people who would send me a list of all of the files they had downloaded over the years from my podcast and all of the content upgrades that they’ve got, and they’d ask me if they’ve got everything. When I asked them what they actually needed, they’d tell me that it wasn’t what they needed, it’s what I’ve made.
I wasn’t meeting my audience’s needs, I was turning them into content hoarders and I was making it really hard for myself as well.
I no longer do a fresh content upgrade for every single podcast episode, and I think all of my audience breathed a huge sigh of relief when I announced that. Instead, I have a few free things that relate to most of my podcast content.
The call to action on my podcast can be to:
- Come and join the conversation in the Heart-Centred community
- Jump in and buy the 30-Day Business Blast (you may have heard me talk about that on the last couple of episodes)
- Come and grab one of my free trainings
I’ve got about eight free trainings or resources that I speak about pretty consistently on the podcast.
At the end of the day, I’m very niched in where I am focusing my energy and attention, who I’m here to serve and what I’m here to help with.
I can be really specific with those calls to action and recruiting people onto my mailing list, connecting with them more and providing more value deeper than the podcast, and I can do that through just having a few things that I refer to more consistently.
That’s been a bit of the journey of the podcast over the years. I definitely go through phases in terms of whether I’m only doing solo shows or I’m also including interviews. You will notice this year, there’ll be quite a few more interviews coming out on the podcast.
In the second half of last year, I got back into doing Spotlight interviews on the podcast, and you guys loved it.
I got a lot of feedback from people thanking me for interviewing people or bringing people to their attention, or even saying how they’d been following that person for a long time, but never heard them asked the kind of questions that I asked or never heard them talk so candidly about behind the scenes in their business.
I do want to continue doing that with the podcasts especially this year so that we can really connect in with new people and I can spotlight other people who I really feel like align with the values, model of business and the way that we show up in business that I like to encourage.
Sharing the spotlight with those people and helping you discover others who also do really great connected business strategy is a big focus of mine for 2021.
Another thing that has changed a little over the years with the podcast is the length of episodes that I’ve been doing.
Previously I was trying to box myself into the 10-minute episode model, but I know that I much prefer to dive very deep into the content that I share and the insights that I’m giving. I want to not just tell you what to do or give you an idea, I want to explain how I’ve applied it or different ways that you could apply it in your own business as well.
I’ve gone back to allowing myself to speak for as long as I need to speak on podcast episodes. That has actually improved the listenership rates on the podcast heaps.
I know when I just do what comes naturally to me and I follow my instincts with the podcast, everything seems to go better.
Another little thing that I played with at the end of 2020 was doing two podcast episodes a week. My listenership dropped off dramatically. Again, what I could see I was doing was making it hard for people to keep up.
We’re now back to weekly episodes and a weekly solo show, and if I do a spotlight interview, it will come out on the same week as a solo show. That week, we’ll have two episodes, but most weeks we’ll just have one episode on the podcast to make it easier for people to keep up and stay across all of the things that I’m sharing on the podcast.
When it comes to podcasts and how many episodes you should do, how long the podcast should be, whether you should do interviews or not, and whether you should do content upgrades or not, I want you to think to yourself, “I’m a role model for …”.
It’s totally up to you. Play with it and see.
I can see on my podcast exactly how many people listen to every episode, how many people then come over to the show notes, and how long people are listening for.
There’s so much amazing and rich data that comes from having a consistent podcast. I think in all cases, the best thing you can do is start with what you feel like doing and then see what happens when you make little changes… rather than me saying there’s one hard and fast way to do it.
I’ve definitely experimented with those different things based on what I’ve seen other podcasters do, and I know in a lot of cases it works for them, but it doesn’t always work for my audience or it doesn’t always work for me and what my strengths are.
When you read me talk about how I create podcasts from idea to income generation, I want you to do it through the lens of ‘This is what Tash has worked out is a good fit for her’.
I am in no way saying that you should do exactly the same as me.
Before I start talking about idea generation and the content in the podcast, I just want to quickly walk you through the equipment that I use.
The microphone that I use is a Razer Seiren. This is an external microphone that connects up to my computer.
I only started using this about a year ago. Before that, I used Apple headphones with the built-in microphone.
I say this because so many people say to me that they want to start a podcast but are saving up for a microphone first.
Millions and millions of dollars worth of research went into those Apple headphones… so start with Apple headphones if that’s where you’re at.
If you’ve got some and you can get started, that microphone has great excess noise reduction technology. That microphone is really good at creating a clean sound.
You are allowed to just use headphones with a microphone built-in.
You don’t need to have the best of the best equipment.
I’ve had both a Blue Yeti microphone and a Rode Lav microphone previously, but I didn’t like them.
Even though you might argue that it was better sound quality, I didn’t like that you could pick up a lot of my mouth sounds with those microphones.
There was another podcaster that I listened to and she had a tongue ring, and I could tell you that she had a tongue ring just by hearing her on the podcast and it really grossed me out.
I have bought and sold those microphones before.
Those two I would say are probably the most widely recommended by podcasters, but I didn’t like them and I just went back to my headphones because the sound that the headphones generated was much more tolerable to me. (I think I’m a little sensitive to mouth sounds and juiciness and wetness).
I love this microphone now. This Razer Seiren microphone was only $120 for the microphone itself. Then I’ve got a desk stand that clamps onto my desk
This stand just clamps to my desk and I can slot the microphone into it. I purchased it from Mighty Ape for about $30. They’re also available on Amazon.
Having this stand just means that if the mic bounces when I touch my desk or something, it moves more gently than it would otherwise. There’s no rattling of the microphone, and I love that I can bring it nice and close without needing it to actually be sitting on my desk.
That cost me about $30 and it included a beautiful black cover as well which just softens the sound a little.
I’m not here to say you need the perfect sound for a podcast. Just do it.
If you’re going to start a podcast just start your podcast. You definitely don’t need to be investing in all of this equipment.
Most people who start a podcast don’t like it or don’t keep up with it consistently, so if that happened to you, you’re just going to feel like you’ve wasted even more money if you invest in all this stuff when you start a podcast, and then you don’t end up sticking with it because you don’t like that format and it doesn’t work for you.
So the microphone is a Razor Seiren and the stand isn’t even a branded microphone holder – it’s got no brand name on it.
In terms of my camera and having that video element to my podcast, I still use the inbuilt camera on my laptop and film via Photo Booth.
I have an apple MacBook Air, but I want to say big caveat on this: I have kept this apple MacBook Air because it has really good camera quality, but the next model – the latest models – they downgraded the camera quality. If you have a MacBook Pro or a MacBook Air that is newer than the 2017 one then your camera quality probably doesn’t look like what mine looks like.
It’s absolutely horrible and I think it was a huge mistake on Apple’s part to downgrade the camera quality on their laptops, because so many people do videos and video streaming now. Ridiculous decision.
If you have that then I would recommend the Logitech Brio HD (this is not an affiliate link).
I have seen before and afters from people who have used that and it’s amazing.
When I get back to Australia, I’ll be upgrading my computer so I actually already have a Logitech Brio waiting for me at my sister’s house.
It is the best of the best. It connects up really easily, and it’s fairly seamlessly integrated with your computer.
If you are looking for a good quality camera, that would be the one that I recommend. You can simply just use it with Photo Booth.
The other thing that a few people do (which I don’t but you could absolutely do this is if you want to) is use Zoom to record video podcasts. If you haven’t checked it out and discovered this yet, when you are using Zoom, go into the preferences section, click on the video part and Zoom actually has two really great features:
- You can increase the light manually. You can lighten it up if you don’t have good lighting. Recording your videos in Zoom will allow you to improve the lighting on those videos simply by making adjustments to those preferences
- Appearance touch-ups. It can give you that soft filter look (although I would say don’t push it all the way to the end because the very touched upside looks a little weird)
You can use both of those features if you record videos in Zoom.
I have great lighting, and I don’t particularly like having the touch-up effect so I just use Photo Booth and I find that it’s really easy for me. It’s really simple and I don’t need to be on the internet recording (because when you’re on a Zoom call, even if it’s just with yourself, you are on the internet).
I don’t need to use Zoom to do those videos, but that is a little hack that I’ve learned from other people over the years and it’s a really good one.
Then we have lights…
I bought two Box Lights for $75 that I love.
You can grab them HERE if you’re interested, otherwise just search up Box Lights anywhere and you can find them reasonably priced.
About $75 for a set of two is the best price that I found, and really affordable to be able to have those.
These Box Lights do take up a little bit of space so you need to have space in front of you, but I love using them.
I find that the brightness of the light works really well with my backdrop.
I had a little desktop ring light before that went above and around my computer, but I found that it gave me big white rings in my eyes and they were really distracting because I looked a little ghost-ish and a little zombie-ish in some of my videos, so I replaced them with my Box Lights.
There are companies that also do more expensive and advanced things. You can get desktop Box Lights and all sorts of things now, but the price is still quite big on those. They’re getting better, but for $75 for two Box Lights (including the globes and everything) I cannot fault them.
Box Lights for the win for me, but there are lots of options in terms of lighting.
There are times when I don’t take my lights with me when I’m recording in other places. I just face a window and make sure there’s plenty of natural light coming in, but I do find that the Box Lights make a really big difference and they do feel like it’s well lit and you show up a lot brighter on screen.
Box Lights are my recommendations in terms of lighting.
Of course background is important as well if you’re doing videos. If you’re doing an audio-only podcast, you don’t need to worry about that, but if you’re doing videos, I do recommend making sure that you pay attention to the background of your videos and make the background as consistent as possible.
You don’t need to buy a backdrop.
I have two fabric backdrops from Bespoke Backdrops which was designed by Emma Veiga-Malta.
I have one that’s more travel-ready, and I have one that is more a stay-at-home one. It’s the same design on both so no matter where I am, I always have the same backdrop for my podcast.
When I move over to Australia and we get into our forever home, I will likely actually have a physical background behind me. I’m going to get spots wallpapered onto my walls so that it’s consistent.
Do pay attention to the background.
Don’t have washing in the background, and don’t have too much clutter either.
You just want it to be nice and consistent, not wash you out, and something that is not going to distract people as well. Those would be my main recommendations there.
The last thing I want to say about equipment is it makes a huge difference if you have a lot of soft furnishings.
Something that I notice is when I go and stay at Airbnbs and I record a bunch of podcasts there, a lot of the time they’ll be tiled and they won’t have a lot of furnishings in them, so it turns out very echoey.
I can tell the difference in the sound in my podcast.
Where possible, I will pop a blanket on the floor around me. If I’m sitting at a desk, I might pop a blanket over the desk as well. I’ll bring the cushions and soft furnishings in around me just to absorb some of that echo.
It does make quite a significant difference.
I know there are people who record their audio-only podcasts while sitting in their wardrobe (if they have a walk-in wardrobe) or sitting on the floor of their bedroom.
When I first started my audio-only podcast, I used to go into my bed and put the blankets over my head and then just sit huddled with the blankets over my head and recording with my headphones microphone. I would hold it in front of me and sit and say what I needed to say into my phone.
The app that I used to record audio-only podcasts is literally the included voice recorder app on my iPhone.
If you are doing audio-only, it definitely means you don’t have to think about things like lights, using Photo Booth, cameras and backdrops. It’s a great way to get started.
I loved doing audio-only podcasts because I could do them so easily. But these days, I’m much more camera-ready more consistently and I do get a lot of viewership on YouTube so that’s why I have it all done at once.
I do it as a video, the audio goes onto iTunes as my podcast and the video goes onto YouTube. Then both versions are available over on my website where the show notes are.
That’s all of the equipment and the things that you would take into consideration when it comes to recording a podcast.
As I said earlier, just get started.
There’s nothing wrong with the first 10-30 episodes of your podcast being poorer sound quality than the next.
There’s nothing wrong with you starting with just a plain white wall as your background, and then changing it up to having a backdrop.
I got this backdrop at the end of 2015 and before that, I still did YouTube videos, I still did video blogs, and wherever possible, I just had a plain white wall behind me. If that wasn’t possible, I looked for wooden tones.
I tried to be consistent that way – it was either white/light or it was wooden, and I just tried to keep a plain background behind me.
That’s all I did and it worked perfectly fine.
It doesn’t need to be a fancy backdrop. You don’t need to have the best of the best in order for it to be successful.
The most important thing for you to do is to be consistent, especially when you’re first starting out.
Let’s get into the content part of the podcast!
How do I come up with ideas for content? And how do I turn those ideas into podcasts that do their job in my business?
1. I am consistently focusing on how I can ensure that this content is useful for my niche specifically
You’ve probably heard me ranting about niche before, and if you haven’t done my Nail Your Niche training yet, make sure you check it out at tashcorbin.com/niche.
There are often ideas that I come up with that would be great if I wasn’t working with this niche, but I want to make sure I’m really focused on the people that I want to be speaking to.
I’m very clear on my niche, I’m very clear on the type of person that I want to be speaking to and helping with my podcast, and I try to stay as niched as possible.
When it comes to idea generation, I’m always collecting podcast fodder.
I have an Evernote notebook that is synced between my computer and my phone, so regardless of whether I’m out and about or I’m at home at my desk, if an idea strikes me for my podcast, I have a space to go and put it. That’s definitely something that I do consistently.
I also go out proactively to find out what my audience is looking for.
I will:
- Ask questions on social media
- Pay attention to what my Take Off students are asking on our live calls together or in the Take Off Facebook community
- Pay attention to what my clients are asking in my VIP sessions
I have a 5-minute post-session habit that I do at the end of every VIP session that helps me to come up with a lot of my content.
I go into detail about exactly what this 5-minute habit is in EPISODE 236.
Usually, I have between 12 and 20 people that I’ve spoken to on a Take Off call. As soon as I’m finished that call, I jot down: What would be five really valuable podcast episodes based on the types of questions people are asking me in Take Off?
That’s going to help me attract more of the right people who are looking for the kind of help that my Take Off students are looking for.
Same with my VIP sessions. That 5-minute post-session habit gives me so much insight and information into what my audience wants from me.
It helps me to keep my podcast episodes tangible and practical, and it also gives me the right keywords and phrases that I need to use in order to refer to what I’m speaking about in a way that people might be googling.
That’s number one – collecting the ideas and proactively seeking idea generation.
I’ll ask questions in the Take Off community, on my Facebook page and in stories, and when you’re answering those questions, I’m taking note of those and popping them all into my Evernote folder where I put all of my ideas.
2. I organise and optimise those ideas into my content planner
Everyone who does the Heart-Centred Business Planning system gets access to my Excel spreadsheet content planner as a template – we have a quarterly business planner, it has the content planner in it as one of the tabs.
Every few months, I will go into that content planner, take all of the ideas, and I will filter them through the lens of looking at what I’m promoting that week, what I’m focused on in my business, and what type of content I need to go in that week.
I’ll look through all of my idea generations and I will craft:
- A podcast title
- What it would then upgrade into (for example, if the podcast was about niche resistance, then I’d make sure that at the end of the podcast I talked about my Nail Your Niche training)
- What the keywords that we’re optimising for are in terms of SEO
I put that into my content planner, and I will go through and usually do 12 to 20 podcast titles each time I go and look at that content planner.
At the moment I also have an SEO specialist working behind the scenes in my business, so what she also does is she matches up the keyword optimisation that I’ve come up with to the keyword optimisation that she’s seeing in my audience and online through her Google Analytics.
She might recommend a few little changes to podcast titles for me to ensure that it’s doing the maximum it can in terms of doing its job for my business.
I only just started doing that towards the end of 2020. All the way up until then I did not do that with my podcast, I just came up with what I thought was going to be interesting and insightful for my audience.
That was more than enough for me to get started.
I’m not recommending that you go out and get your podcast titles optimised. You don’t have to do that in order to be successful. I just want to be upfront with you that it is something that I’m doing at the moment just to get that practise, and work out where I might be missing the mark with a lot of my podcast titles and keywords.
I organise it into when I’m going to be releasing that podcast, I put it so that it’s aligned with what I’m launching at that point in time, and optimising for the right keywords and what category it’s going to go to in my podcast.
Organising and optimising is step two of my content plan.
That is where I’m paying attention to what job I want that podcast episode to do.
I like to make sure there’s a balance in podcast episodes between podcasts that are for:
- Reach
- Nurturing
- Active lead generation
I’m not always creating podcasts that only work for a cold audience, and I’m not always creating podcasts that only work for a warm audience. I’m mixing it up and making sure that I’m hitting all those different jobs that podcast episodes need to do for my business.
Once again, if you want to learn about how to get your content to do its job, and you want to go deeper on this, I recommend checking out episode 250 after you’ve finished this episode. You can find it HERE.
3. Start recording podcasts
What I do is I have a recording day, and on my recording day, I will usually aim to record five or six podcasts in a day.
The first thing that I do is I actually create the post-it note for that podcast episode.
What I do is I write the podcast episode number up the top of a 10cmx10cm post-it note. I put the title of the podcast episode, and then I just put a few dot points under that. There’s not a lot of information, but it’s enough to guide me on what I need to make sure I cover in that episode.
It’s very easy for me to speak about my content. I’ve practised this a lot (go and look for my earliest videos on YouTube, you’ll know that this doesn’t come naturally to me, this has come from practise).
I don’t like to have a full-on script for my podcast because I find it’s not as conversational.
It’s not as connected and it’s not often my voice.
I use that post-it note to give me the key pieces of information that I need to be able to record that podcast episode confidently.
Then I literally stick it over my face when I’m recording on Photo Booth. Right now I can’t see my face on my screen, all I can see is my post-it notes.
I have my post-it note for this episode right in front of me now, and it’s got these key points for me so that I can refer back to them.
I have my recording day where I sit down and write out the post-it notes for every episode. Right now I’m doing a batch of episodes so I’ve got different post-it notes.
Usually, I’ll have three or four of them in front of me at a time and I’ll just go through and film each of them and then I’m done
It’s a really efficient way for me to batch things up, but to not put pressure on myself to have to do 30 at once.
I once got very inspired by Denise Duffield-Thomas. Sometime around 2016, she had a year where she recorded 52 podcast episodes in one recording session. It took her two or three days to do it with a video recorder, and then she’d batched everything up for the year.
I then just put this pressure on myself to record at least 20 episodes at once, thinking that if Denise can do it, I can do it.
What I find is that I get a little low in energy by the end of doing these podcast episodes. For me, the magic number seems to be six. If I do six episodes in a day then that feels like I’m really stretching myself, but I’m still bright and bubbly on the sixth podcast episodes.
You may know I go away on a solo retreat every few months in my business. It’s usually on those retreats that I do the majority of my podcast recording anyway.
I work best when I’m on my own, there’s no Munchkin scratching in the background like she just did on this episode, and also I’m just in a different space and there’s a real different energy to it – I really get into the creative space.
I actually do a lot of work on opening up my sacral chakra – lots of walking, lots of yoga, I burn a beautiful candle and do all those sorts of things to get me into that creative zone.
It’s really good for getting me into this amazing content creation space when I’m on retreat.
Generally, when I’m on retreat for five days, I’ll be able to record about 12 to 15 episodes of the podcast.
Then I also set myself a little challenge of recording 50 to 100 short, sharp videos that aren’t podcast episodes (I’ll talk about that on another podcast).
If I have a busy day, I love squeezing in podcast episodes in-between sessions with clients. It’s a really fun way to just get it done throughout the day and feel like I’m staying in that customer-focus zone.
I record it, and then I pop it up into my team’s Dropbox which is for all the podcasts that need to be edited.
Every time I record a podcast episode, I also take a little photo that will go with that podcast episode to help my team.
Then my team takes over.
My team then takes the video and edits it if necessary. I try and do all my podcasts in one take, but sometimes Munchkin will bark or I’ll have a sneezing fit or something, so I’ll always take note of what time in the recording that happened and let Didi from my team know that she needs to edit it out at that point in time.
Usually, I try and get it done in one take though.
They edit it up just by popping the intro music at the start and the outro music at the end, and trimming the front and back of it.
They turn it into the audio file as well for the podcast to go onto Libsyn. Libsyn is the podcasting too that I use. There are lots of them, but Libsyn is the one that I use. It costs about $20/month and has been the one that I’ve used from the start.
From Libsyn, they push it over to iTunes, Spotify and all those other places for you. It’s a really great tool for me. There’s really good reporting on it, and it’s really cost-effective as well.
My team also grabs the transcript of it by using an auto-transcribing tool and then tidying it up.
Then I have a copywriter on my team who tidies up and edits the written transcript into a more blog-like format. She fixes up the readability and ensures that it’s SEO-ed well using the keyword or keyphrase that we choose in the content planner.
My team then schedule it up to be released on all platforms.
I try and get it released on the same day at the same time in all the different spaces. I get it up on YouTube, iTunes and Spotify, and onto my website at the same time.
Then my team does the distribution of that podcast for me.
That person also puts an excerpt into the newsletter for the week that it’s supposed to go out, creates some promo posts for it for my Facebook page, and then schedules those promo posts up to go out three times after I’ve done that episode.
There’ll be the release date post on my Facebook page, then a few weeks after that, and a month and a bit after that.
I used to get them to schedule it up six or seven times, but I have found recently with the Facebook algorithm favouring fewer posts per day on pages, that we’ve brought that back a little so now it doesn’t get shared quite as many times on my Facebook page, but it does get shared in a few other places.
One thing I have been experimenting with recently is when the podcast episode goes live, I also do some distribution.
It doesn’t just go to my list and then onto my Facebook page now.
I will also post about it in Instagram and Facebook stories. I will do a few little chatty short videos to explain why this would be a great podcast episode to check out, and those videos might go on my page, into the Heart-Centred community, onto Instagram or into stories as well.
That’s something I’m experimenting with at the moment, but I do find it does improve listenership every time I do it. I will continue to take a little bit more of a front seat with distributing my podcast beyond those more structured ways that my team do it for me, just to see if we can increase the number of listeners that come along and join us.
This is where my podcast does its job for income generation.
I’ve created the podcast in a way where it’s:
- Aligned with what I’m launching and promoting at that point in time
- Niched to the right audience
- Got a call to action that’s going to be easy for my audience to take
- Distributed far and wide in the ways that it needs to be distributed
Then it does its job of maximising the return on investment for my business and generating income.
That means that my podcast is reaching new audiences, nurturing my existing audience, generating leads and people jumping onto my mailing list, grabbing those freebies, buying the 30-Day Business Blast or even coming to Conference if I’m promoting Conference, and it’s increasing the extent to which people know me, like me, trust me and feel connected to me.
It’s positioning me as someone who knows what I’m talking about when it comes to business, and when people find out about my programs or how they might be able to work with me, they are way more likely to invest if they are a podcast listener.
It’s not like I record a podcast and then I go out and try and get it to generate income for me.
The entire way through that process, I’m thinking about: What job does this podcast episode need to do? And how can I build it and distribute it in a way that it is going to do that job effectively?
If you are interested in podcasting or if you already have a podcast, I hope that you have found this episode really juicy and helpful.
I’m sure that you’re going to have one or two questions for me, so what I’d love to invite you to do is to come on over to the Heart-Centred, Soul-Driven Entrepreneurs Facebook group, use #podcastaha, and let me know you’ve been reading episode number 259. You’re welcome to ask me any questions that you have about my podcast, what I do behind the scenes, or what you need to do in order to get your podcast working for your business as well.
Until next time, I cannot WAIT to see you SHINE.
