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Episode 531: The 2012 social media strategy to stop following

Episode 531: The 2012 social media strategy to stop following

6 Jul 2026 | Business Start-Up and Entrepreneurship, Client Attraction: Reach - Audience Growth, Podcast, Social Media Marketing - Organic

This one’s going to be blunt and to the point. I want to talk about a 2012-era social media strategy that way too many people are still following—and why it’s time to let it go. I’ll share the backstory, the pitfalls, what to do instead, and how this simple shift...
Episode 522: How to create an effective content ecosystem

Episode 522: How to create an effective content ecosystem

16 Mar 2026 | Client Attraction: Reach - Audience Growth, Content Marketing and SEO: Blog, Podcast, Video, Messaging, Niche and Copy, Podcast

Welcome back to our regular programming here on the Heart-Centred Business Podcast! We just finished the 12 Days of #Tashmas, and I hope those episodes sparked some insights or inspiration for you! I know a bunch of you are still catching up (it was a lot, right?)—but...
Episode 521: #Tashmas Day 12: Your messaging doesn’t need an overhaul

Episode 521: #Tashmas Day 12: Your messaging doesn’t need an overhaul

12 Mar 2026 | Client Attraction: Reach - Audience Growth, Messaging, Niche and Copy, Mindset, Energy and Personal Development, Podcast

This episode of the Heart-Centred Business Podcast is a bit of a curveball: I’m here to tell you not to overhaul your messaging. In a world where everyone’s shouting that you need to reinvent, revolutionise, or completely scrap your messaging, I’m offering something...
Episode 510: #Tashmas Day 1: Quality vs Quantity in Social Media Content

Episode 510: #Tashmas Day 1: Quality vs Quantity in Social Media Content

1 Mar 2026 | Client Attraction: Reach - Audience Growth, Messaging, Niche and Copy, Podcast, Social Media Marketing - Organic

If you’ve been trying to grow your business using social media, you’ve probably noticed the ongoing debate: what should you actually focus on—quality content or quantity of content? Some people swear by just two to three super high-value posts a week. Others say you...
Episode 503: Top-down vs bottom-up marketing strategy

Episode 503: Top-down vs bottom-up marketing strategy

19 Jan 2026 | Business Start-Up and Entrepreneurship, Client Attraction: Convert - Make Sales, Client Attraction: Reach - Audience Growth, Podcast

There are so many ways to grow a business online, and with all the advice flying around, it’s easy to get lost in strategy-hopping and trying a bit of everything. In today’s episode, I’m diving into something that doesn’t get talked about enough: the difference...
Episode 469: Are you an algorithm bestie or minion? – #tashmas Day 8

Episode 469: Are you an algorithm bestie or minion? – #tashmas Day 8

8 Mar 2025 | Client Attraction: Reach - Audience Growth, Podcast, Social Media Marketing - Organic, Social Media Marketing - Paid Advertising

Are you at the whim of social media algorithms? Finding it hard to keep up with all the advice and guidelines about how to get reach for your posts? Well… In today’s episode, we’re going to discuss how to align algorithms with your goals and really...
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Recently Shared

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  • Episode 531: The 2012 social media strategy to stop following

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