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Episode 520: #Tashmas Day 11: Am I giving my warm leads… the ICK?

Episode 520: #Tashmas Day 11: Am I giving my warm leads… the ICK?

11 Mar 2026 | Client Attraction: Convert - Make Sales, Client Attraction: Invite - Lead Generation, Mindset, Energy and Personal Development, Podcast

I’m not usually the type to sound alarms or buzz the fear horn just for the sake of it. But in this episode of the Heart-Centred Business Podcast, I want to have a real talk about how you’re engaging with your audience—especially those leads that are starting to warm...
Episode 519: #Tashmas Day 10: Your offers need to be more specific

Episode 519: #Tashmas Day 10: Your offers need to be more specific

10 Mar 2026 | Client Attraction: Convert - Make Sales, Messaging, Niche and Copy, Offer Craft and Product Development, Podcast

Today, we’re talking about something I see come up ALL the time for heart-centred business owners: your offers. More specifically, how to make your offers way more effective at attracting and converting the RIGHT clients—without making your sales pages a million miles...
Episode 514: #Tashmas Day 5: Lead or Lurker? You need Qualifying Questions!

Episode 514: #Tashmas Day 5: Lead or Lurker? You need Qualifying Questions!

5 Mar 2026 | Client Attraction: Convert - Make Sales, Client Attraction: Invite - Lead Generation, Messaging, Niche and Copy, Podcast

Ever felt like your audience is full of lurkers—people who seem interested but never actually buy or book a call? In this episode of the Heart-Centred Business Podcast, I break down exactly how to tell if someone is just hanging out on the sidelines or if they’re a...
Episode 505: How to sell to friends without it being awkward

Episode 505: How to sell to friends without it being awkward

2 Feb 2026 | Business Start-Up and Entrepreneurship, Client Attraction: Convert - Make Sales, Consent-Based Marketing, Heart-Centred Business, Podcast

If you glanced at the episode title before clicking in, you probably felt a bit of awkwardness. Trust me, you’re not alone! On this episode of the Heart-Centred Business Podcast, I’m diving deep into how to sell to friends – and doing it without all the weird,...
Episode 503: Top-down vs bottom-up marketing strategy

Episode 503: Top-down vs bottom-up marketing strategy

19 Jan 2026 | Business Start-Up and Entrepreneurship, Client Attraction: Convert - Make Sales, Client Attraction: Reach - Audience Growth, Podcast

There are so many ways to grow a business online, and with all the advice flying around, it’s easy to get lost in strategy-hopping and trying a bit of everything. In today’s episode, I’m diving into something that doesn’t get talked about enough: the difference...
Episode 467: How to present a more compelling pitch #tashmas Day 6

Episode 467: How to present a more compelling pitch #tashmas Day 6

6 Mar 2025 | Business Start-Up and Entrepreneurship, Client Attraction: Convert - Make Sales, Messaging, Niche and Copy, Podcast

When it comes to pitching your offers of your products and services, do you find yourself stumbling over your words a little or struggling to explain just how amazing your offer is? I’m here to help you present a more compelling pitch with today’s episode...
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