Course or Membership? What’s going to work for you?
Here’s the thing: You’re probably asking the wrong question.
Because when it comes to deciding if your idea is best suited to being a course or a membership program, there are THREE important questions to consider. The FIRST is about what’s best for you… what feels best? What will you be able to maintain easily? How do you want to serve?
But part TWO relates to your ideal client – What do THEY need? What is going to work for THEM? What do THEY want to achieve and what will help them to achieve that best?
And part THREE – the content. Is this something that actually WORKS as a membership program? Is it something that needs to be a course? What’s the learning curve like, and how long will it take for transformation to occur.
These three areas of consideration will help you work out what’s best. And I have a gorgeous little question process that will help you work it all out in detail.
I would prefer to support learners:
- Intensely for a short period of time
- Gradually over a much longer period of time
My ideal client’s biggest issue is:
- Knowing what to do
- Consistently doing what they know they need to do
My followers get most value from:
- The information I share with them
- The transformation I facilitate within them
My style of supporting people is:
- Fix it quick and move on
- I’m here for the long haul
The outcome I am aiming to achieve with this program is:
- To help people achieve a goal
- To help people hard-wire a change
The topic of this program is:
- Complex, and often difficult to understand
- Easy to understand but hard to master
My audience needs:
- To learn and implement something once
- To learn and implement something forever
When I work in my business, I generally work best:
- In short, inconsistent bursts
- More gradually and consistently
If you answered mostly 1’s:
You may be best to create an online course or short program.
Based on the combination of your style of working, your business model and your target market, this is probably best served up as a modularised learning program that has a defined start and end point. Online courses can be delivered live, and have live support calls – but it’s a Point A to Point B journey that has an eventual end point.
If you’d like my FREE mini-training on creating and launching online courses, go to tashcorbin.com/create
If you’d like to join my high-touch, LIVE program in which we do it all together for just $195, I HIGHLY recommend you jump into Get with the Program (which closes on 1 April 2018) – tashcorbin.com/gwtp
If you answered mostly 2’s:
You may be best to create a membership program.
Based on the combination of your style of working, your business model and your target market, this is probably best delivered in an ongoing membership. There are two types of membership program: Process application, and Plug-and-Play modules.
To find out more about the different types of memberships and how they can be created and launched, check out my FREE training: https://youtu.be/4J8RzzGAvYg
If you’d like to do it with me, including live support calls, I HIGHLY recommend you jump into the Heart Centred Business Academy.
Hi, I’m Tash. And I am so excited that you’re here. As you may have noticed I’m a total business and marketing strategy geek and I absolutely love helping women to create online businesses and courses that are perfectly aligned with THEIR zone of genius, AND that have a super-specific and strong value proposition for their ideal clients. Connect with on social media (links below) and come join the #ladyposse on Facebook.