Episode 447: How to streamline your social media

Do you wish you could streamline your social media content so that it doesn’t take up so many hours of your day?

That’s exactly what I’m going to share with you in today’s episode!

Let’s dive in…

EPISODE 447: Listen using the player below, or click the links to your fave platform to subscribe and listen over there:

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This might surprise you, but my big tips and core advice when it comes to how to streamline your social media is NOT:

• Using AI
• Using a bunch of prompts that someone else has written for you
• Outsourcing your social media – especially not if you still don’t have your strategy, message and voice working

Your social media content is your voice online.

It’s how you strike up and continue a conversation with your audience.

By outsourcing it to AI, other humans, or using someone else’s prompts, you are missing out on the opportunity to develop your voice online.

You’re missing out on the opportunity to connect with your audience in a way that you can sustain.

In order to streamline your social media, I’ve got six strategies that I recommend so that you can get it done sooner and not have it take up all of your time.

Tip 1: Batch up optimised posts

What I mean by ‘optimised’ is that your posts are doing balanced jobs in relation to your client attraction process, and you’re clear on what the goal of the post actually is.

This takes a little bit of practice, and it is a skill set to develop.

Something that I’ve done before with the clients inside my Take Off program, and I’m doing it with my planning posse, is a project called the Imperfect Post Project.

In the Imperfect Post Project, we create 100 imperfect but optimised posts for social media.

The way that we do that is we look at posts through the lens of their role in the client attraction process.

A lot of people, when they’re creating their social media posts, try and get every post to do all of the jobs of their client attraction process.

They have a:

• Catchy hook (so they try and reach as many people as possible)
• Lots of value-based content (so it’s trying to nurture a relationship)
• Promotion or call-to-action (which is either inviting or converting into a paid product or service)

But if you try and get one post to do all jobs in the client attraction process, it won’t do any of them particularly well. That’s why I recommend breaking up the types of posts that you’re sharing on socials in their different client attraction process roles.

For example, have a portion of your posts focused on reach.

What kinds of posts do you share that are going to get engagement and are going to reach the most people?

This is generally your short-form content. It’s things where you’re asking questions, sometimes where you’re sharing behind the scenes or a little bit more of the personal touch of what goes on for you in your business as a business owner.

Then have a portion of your posts that are focused on nurture.

They are building a relationship between you and your audience.

That could be things like giving people helpful and valuable advice, or it could be asking your audience questions through the lens of getting to know them in relation to the work that you do.

I do not want to see another post asking people whether they prefer tea or coffee! That has nothing to do with what it is that you help people with in your business, and all you’re doing is phishing for engagement with no real purpose.

Instead, get really curious. What is it that you would love to know about your audience members? What is it that you would love to hear about from them? What’s going to help you deeply understand what they need, what they get stuck on, and what their goals are specifically related to the work that you do in your business?

Then we have a portion of your posts that are optimised to invite.

Inviting people to step closer to self-identifying as a hot lead.

This can be things where you make offers of free one-to-one support with something, or you make offers for people to do single sessions with you at a discounted price.

It can also be where you ask questions and share content that has a call to action that only hot leads who are interested in working with you would actually take.

Again, remember that this kind of process of batching up your posts and thinking about their role in your client attraction process can take a bit of practice.

Even just consider what role in the client attraction process your post is implementing. That can help you be a little more strategic and a little more optimised.

Then finally, your convert posts.

These are the ones where you just get straight to it and promote your offer. Promote a service, promote a product, promote a free resource that gets people onto your mailing list and then draws them through an email funnel.

Be intentional and clear about what that post needs to achieve. Stop putting pressure on every single post to do a multitude of jobs.

That brings me to my second tip to streamline your social media content…

Tip 2: Separate content creation from content distribution

Something that my brain in particular does not love is task-switching. It’s something that I struggle with as a neurodivergent entrepreneur.

If I’m in content creation mode, I need to stay in content creation mode. Distributing that content (ie. scheduling it onto social media) is a completely separate task.

One requires my brain to be in creativity mode, the other requires my brain to be in process mode.

Not only that, distribution is one of the easiest things to outsource when you’ve got a good structure and system behind how you create content.

That could be one of the things that you do outsource to streamline your social media.

Don’t outsource the creation of the content. Just outsource the distribution!

Tip 3: Do your content creation for socials at your desk on your computer

One of the things that I also do is set a timer.

I turn off all distractions, put my phone and my computer onto Do Not Disturb mode, set a timer for 25 minutes, and have a little race with myself… How many reach posts can I create in this 25 minutes? How many questions can I come up with to ask my audience in this 25 minutes? And how many promo posts can I write for whatever it is I’m planning to promote for that period of time in my 25 minutes?

The more I do this, the more I can create. And the more I create, the more I find my voice – the more I get good at writing copy for my business.

Do it at your desk, be very focused, set that timer and get creating.

Tip 4: Let go of perfectionism and stop writing to a set structure

Sometimes when you use other people’s templates or prompts to write your content for social media, you end up sounding like everyone else.

Not only that, but your posts all start looking like ads. The voice that you use in those posts starts to be a bit robotic or corporate-esque.

What is the most likely post that people will scroll past on social media? It’s an ad.

If you make your content look like ads, you’re making it more likely people will scroll on by.

If your content reads like an ad, or it always has the same call to action and forty hashtags at the end of it, you are just sending quick signals to your audience saying “THIS IS AN AD”.

Social media is social. Instead, focus on writing organically and conversationally.

Let go of that perfectionism and stop writing to that set structure that you think an ad should look like or sound like.

It’s actually having the opposite effect that you want it to have. You want your social content to get engagement. You want to stop the scroll.

The number one type of post that people will most quickly scroll past is an ad. So stop making your posts look like them.

Tip 5: Speak to your best client

When you’re sitting down to write your content for social media, I want you to picture or even have open the profile photo of your favourite client up in front of you.

Think about them. What do you want to say to them? What questions do you want to ask them? What’s the advice you want to give them? What would you say to them?

Think about them as one person.

The more that you write to the individual, the more resonant it feels to the reader.

Tip 6: Be very clear on your strategy

The goal of your post on social media isn’t always reach.

As I said, we’ve got different roles in your client attraction process that these posts need to perform.

Consider whether the post you’re writing is actually a reach post. Is this the kind of post that you want to get in front of strangers? Is this the kind of post that you want to go viral?

Not every post’s goal is to go viral.

In fact, in a recent episode of the podcast, I talked about what happened when one of my posts went viral. You can find it here: tashcorbin.com/436

We often focus on the cold audience when we’re posting on social media. We aren’t thinking about speaking to our warmest audience or moving people who are already interested in working with us just a little tiny bit closer.

But the more you see your content as all contributing to one overall strategy and ecosystem, the less pressure you put on each post, and the more each post is resonant and connecting with your audience members.

Think about the different roles in the client attraction process – reach, nurture, invite and convert – and instead, just give each post one job to do.

When you’re clear on your strategy, that post is far more likely to be able to achieve it.

If you’re reading this and you’re wondering what you need to do on Facebook or Instagram to streamline your social media content and ensure it’s doing its job, I have two new fabulous free resources for you!

The first is my $0 Facebook Marketing Strategy.

If Facebook is your primary platform, make sure to check out that training at: tashcorbin.com/fbfree

The second is my $0 Instagram Marketing Strategy.

If Instagram is your primary platform, make sure to check out that training at: tashcorbin.com/instafree

Both of those trainings focus on the organic strategies that you can use to grow your audience. They will also help you to get your content on your primary platform doing all the jobs in your client attraction process.

Thank you so much for joining me for this episode of the podcast!

Until next time, I cannot WAIT to see you SHINE.