If you’ve got yourself a speaking gig (or want to do more of them in 2025), then it’s important you have a strategy to maximise the return on investment from these opportunities…
And if you’d like my advice on how to do it, this podcast for you. Whether you’re guesting on a podcast or speaking on stage, I’m here to help you get the most out of your efforts.
… PLUS this is Day 7 of #Tashmas, so you know there’s a gift included!
But first: What is #Tashmas?
I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! You get a daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a present every day! It could be a freebie, a special offer, a competition… something fun every single day.
Let’s dive in!
Here for the links referenced in the show notes?
Check out Virtual Conference: www.heartcentredbusinessconference.com/virtual
Comment on the Day 7 post on my page to get a coupon: facebook.com/tashcorbincoaching
Not everyone in the room is your ideal client
First things first: Whether you’re speaking at an event or guesting on someone’s podcast, not every person in the audience is your ideal client.
It’s easy to think that everyone should become a follower or buy something from you for the gig to be a success. But that’s not the case. Focus on attracting the right people into your business out of that crowd. Identify what makes someone an ideal client for you and aim to bring the right people into your audience, rather than all of them.
The more specific you are about what makes someone a good fit for your business, the more you can tailor your presentation to resonate with them.
Your priority: Get them on your list
Your main goal from any speaking engagement should be to get people onto your mailing list. It’s the best way to build relationships, trust, and eventually, sales. Instead of trying to sell from the stage, focus on getting people interested enough to want to hear more from you. Give yourself a chance to welcome them into your audience and build a relationship before diving into a sales pitch.
Not only will that convert more people into buyers over time, you maximise your connections from the event.
Offer a free resource that they can opt into, which brings them onto your mailing list and gives you the chance to continue the conversation later.
Building Connections
After the event, take the time to truly connect with people. Get to know participants, other speakers, and the event organizers. When we focus on building genuine relationships, it’s not just about what we gain, but also contributing to the success of the whole event. The organizers might assume you just want to do your thing and leave, but staying active and engaged can be enriching for everyone.
Participate in pre-event fun and promotions
Be an active champion of the event, using hashtags, and sharing your involvement beforehand. It helps to get people excited and increases visibility for you and the event. It’s mutually beneficial; you demonstrate that you’re a sought-after speaker, and it aids in reaching more people. Even if there’s nothing financial in it for you, engaging more passionately with the event pays off in other ways.
Share follow-up content and keep connecting
Don’t stop once the event is over! Create content based on what you learned and your experiences. Share insights from the event through your social media. This not only helps attendees remember your presentation but also nurtures those who didn’t attend. It’s a brilliant way to provide valuable content and keep the conversation going with your audience.
Nurture your audience!
Continue building relationships with your audience, especially new contacts from your speaking gig. Consistent communication through emails, DMs, and social content is key. Use these channels to invite interaction, which helps in understanding your audience better and fostering relationships that lead to sales.
Your Tashmas Gift – A Special Opportunity
Since it’s Day 7 of #Tashmas, I have something special for you!
I’m hosting the Heart-Centred Virtual Business Conference in March 2025 and … I am looking for speakers. But you need to have a ticket! Come over to the DAY 7 #Tashmas post and comment to get your discount coupon!
All ticket holders will get the chance to pitch to be a speaker in January. It’s a paid opportunity, with over 150 expected attendees. This conference is dynamic and interactive with networking opportunities, spotlight sessions, and more!
Find the Day 7 post over on my page for more details.
AND DON’T FORGET – there are DAILY podcast episodes for the 12 days of #Tashmas! See you tomorrow for another practical episode, and another special gift.
Thank you so much for joining me for this episode of the podcast!
Until next time, I cannot WAIT to see you SHINE.
