Episode 427: How to niche to action-takers

Do you feel frustrated that you seem to be attracting many people to your audience who aren’t action-takers?

They’re not looking for someone to support them in solving this problem and achieving the goal. They’re still stuck blaming other people and finding excuses, and they’re just not necessarily the motivated, driven action-takers that you were hoping to attract to your business.

If that’s something you’re finding a little frustrating, then this episode of the Heart-Centred Business Podcast is going to be super helpful for you.

Let’s dive in so that I can help you niche to the action-takers…

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To attract action-takers, we first need to be very clear that this is part of your niche decisions.

Your niche decisions are the foundations upon which you build your messaging… and your messaging is what attracts your audience.

In order to craft a message that attracts more action-takers, we need to look at whether you are specifically focused on action-takers with your niche.

When it comes to crafting your niche decisions, they are about who you’re focused on when you’re marketing.

Generally, we have a layered approach to those decisions…

Layer 1: Demographics

Are there relevant decisions in relation to your niche around gender, age, parental status, relationship status, or anything else that’s relevant?

Only pay attention to it if it’s relevant to your marketing decisions.

Layer 2: Psychographics

What is the goal that they are aiming towards? What is it that they stay up late worrying about when it comes to that goal? What’s that little seed of an idea that they really want to take action on or they really want to work towards?

Layer 3: Sensographics

In the sensographics, we generally focus on what it is that they can see, hear, taste, touch and smell. What are their five senses telling them that is in the way? What is the barrier to them achieving their goal?

Generally, that lives in the sensographics area – it’s a physical thing that’s going on. Alternatively, it can also be psychographic – there’s a mindset issue going on (if they are self-aware that it is actually a mindset issue).

If you haven’t done any niching with me before, I recommend you go check out my free Nail Your Niche training: tashcorbin.com/niche

When we break it down in the Nail Your Niche training, we focus on:

• Gender
• Job-status – are they working for themselves, working for someone else, or not working?
• Their priority goal – what is the goal that they are focused on achieving, and what is the barrier that they are saying is in front of them?

In that niche training, that’s how we break down those different layers of demographics, psychographics and sensographics.

If you’ve been focused on a niche (whether through my niche training or through doing some specific messaging and trying to attract certain people to your audience), then how do you make a shift in those niche decisions if you’ve noticed that you aren’t necessarily attracting action-takers? Perhaps you’re attracting people who are complaining, or you’re attracting people who still seem to be in the dreaming mode, but they’re not necessarily focused on doing stuff with it.

We need to update the goal in your niche decisions to be an action-oriented goal.

I’m going to give you a couple of examples here to demonstrate the difference…

Let’s say you are a business mentor, and you help people who want to have $10K months.

In your niche decisions, the goal that you’re helping people work towards is they want to have a $10,000 month in their business.

$10,000 a month in your business is a result, it’s not an action.

If I were going to update that niche goal to focus on the action-takers, I would pick an action that people in that niche are focused on accomplishing, that I could help them to accomplish.

It might be that they want to show up more consistently and effectively on social media, and they see that as the crucial action that’s going to help them achieve their goal.

Now I’m focused on an action, so the messaging that I craft speaking to that niche is going to be far more specific to action-taking. The offers that I share, and the audience that I attract, are going to be far more focused on action-taking.

I’m also mindful that we’re not all business mentors, so I want to give you a couple of other examples that are not in the business space.

Let’s say it’s parenting, and the goal that you are focused on in your niche decisions is that they want to feel more connected to their children and confident in their parenting.

Again, that’s a feeling outcome. That’s not an action.

What is the action that people who have that goal are focused on achieving?

You might instead focus on people who want to spend more quality time with their children, or you might focus on people who want to help their children with their homework more consistently.

You’re focused on actions appropriate to an age range or the work that you do, rather than being focused on an outcome or a result.

Another example is if you are in the menopause space, and you want to help people feel better through menopause.

Again, that’s a lovely outcome or result. But there’ll be lots of people who just whinge their way through menopause and never actually take any action. They’re not interested in doing anything differently.

Instead, you might focus on people who want to make changes to the way that they eat to reduce menopause symptoms, or you might focus on people who want to completely overhaul their lifestyle (the way that they organise their day and the way that they’ve set up their lifestyle) to now adapt to menopause and navigating menopause more joyfully.

Simply by changing the niche goal to be an action-orientated goal rather than a result-orientated goal, the flow-on effect into your messaging, marketing strategy, and therefore the people that you attract into your business, will be that it is all oriented towards action-takers.

It has such a flow-on effect.

Strong niche decisions build strong core messaging.

Strong core messaging builds a strong marketing strategy and great content. That great marketing strategy and content attracts the right people to your audience.

I’ve got a little choose-your-own-adventure from here…

If you’ve not done my Nail Your Niche training before, I would recommend that you go through it with this new lens of action orientation when it comes to the goal that you’re focused on.

You can grab it for free at: tashcorbin.com/niche

If you’ve already done that training and you just want to adjust your niche decisions and see how that would impact your messaging, then I recommend you check out my Core Messaging Template.

I want you to fill in that Core Messaging Template through this new lens, and focus on this more specific niche that is focused on the action takers.

You can grab that one for free at: tashcorbin.com/coremessage

Thank you so much for joining me for this episode.

Until next time, I cannot WAIT to see you SHINE.