This episode of the Heart-Centered Business Podcast comes with a warning label: As I join you from the floor of my office sitting on the carpet (yes, it’s a Podcarpet episode!), I want you to know that reading this episode may completely change your worldview, especially concerning the word lazy and being someone who embraces laziness.Tash Corbin laziness and ease

You’ve been warned!!!

I want to talk to you today about my relationship with laziness and ease.

Over the last few months, I have noticed in my group program calls, I have had to have this talk with many people over and over again.

I figured it’s time for us to bring this conversation to the podcast, so that we can all work a little less hard, be a little less burnt out, and at the same time, get better results and feel more successful. Isn’t that what we all want?

If that’s what you want, then it’s time for you to embrace your lazy self.

Let’s dive in!

laziness and ease Tash Corbin podcast


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EPISODE 410
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This is a Podcarpet episode of the podcast, which means I may wander off-topic a bit. But I think it’s an important conversation for us to have.

The reason is that over the last few months, I have noticed on my course calls that a lot of people seem to struggle with being nice to themselves and with this belief that they have to work hard and harder (and the hardest!) to get better results or to get any results.

I want to give you some examples here because I think that they are insightful as to the different ways that this hustle culture and perfectionist society impact us as business owners.

Example 1: You do not need to change

This example happened on a Biz Boost call in May.

In Biz Boost on day one, we do an exercise of stepping into our CEO energy.

At the start of that program, I ask people to rate themselves as the CEO of their business.

On a scale of one to 10, how would you rate yourself as the CEO of your business? If it’s not a 10/10, why? What needs to change? What’s going on?

It’s one of those moments where it’s clear how well I know my audience.

Most people at this time are putting into the chatbox all the things that they could be doing better and all the things they need to change about themselves. And then the very next slide says, “Who decided they needed to change? Who decided they needed a complete personality transplant?”

I knew what everyone was going to say. Because I am/was in the same situation that most people experience when they’re growing their business.

In Biz Boost, one of the big drive-home messages of the first day is that you do not need to change who you are.

Your business needs to fit you.

If you aren’t a naturally organised person, you don’t need to change who you are. That takes time and effort, and it’s hard.

Instead, you need to set your business up so that it supports you to feel like you’ve got everything that you need and you know that everything’s been done.

Systems, structure, team members, environments, the way that you treat yourself and the way that you set yourself up in your business are far easier for you to change, fix and make adjustments to, than completely changing who you are as a person.

Yet most entrepreneurs go through this journey of thinking that they need to change who they are to be successful.

That’s not actually true!

Example 2: Be a kind boss to yourself – set yourself up to succeed

In the Quarter 3 planning call for the Heart-Centred Business Planning System, we ended up having a juicy conversation where one of the statements that I said that got a few “ouches” in the chatbox was that if you are continuing to write a to-do list of 30 items for yourself in the morning that you need to get done by the end of the day, you are choosing to feel like a failure that night.

Because if you write a to-do list for yourself that requires you to have more time than you have available to yourself, or requires you to work and work yet the chance of you still getting it done is actually slim to nil, you are actively choosing at the start of the day to make yourself feel like a failure at the end of the day.

In the Heart-Centred Business Planning System, we set ourselves up with two things:

1. Our motto: Big goals, teeny tiny to-do list
2. In the Planning System itself, there are only four spots in your to-do list each day, so you can literally only fit four things in there

(Some people get tricksy and they divide it into two and give themselves eight things to do. But I’m working on those people!)

But ultimately, our goal is for you to know what the four things are that you need to get done today. And then once they’re done, that’s it. Your day is done. You’re complete!

Most days, I only have three things on my to-do list.

If I get those three things done by 10:30 in the morning, do I feel like I have had a moral failure? No. Do I feel like I should have done more? NO.

You know how I feel when I’ve got my three things done at 10:30 in the morning? I feel like a success. I feel like a success pretty much every day.

Because every day, my to-do list is three or four things.

I set myself up in the morning as a kind boss to myself.

The conversation we had in the Planning Posse was around whether you’re setting yourself up to be a success each day.

Are you setting yourself up so that in the evening you feel like you have nailed it and you’re on track? Or are you setting yourself up so that at the end of every single day, your to-do list is not complete, you feel like you’ve not finished, you’ve failed, you’re not successful, and you haven’t done enough?

What is the effect of that on an ongoing long-term basis, if you finish every day feeling like nothing is finished?

Which belief are you snowballing and expanding?

Are you expanding the belief that it’s easy to get things done each day and easy for you to succeed? Or are you snowballing the belief that it’s hard for you to get things done each day and you never get through your to-do list and there’s not enough time in the day?

If your experience is that you mostly feel like there’s never enough time in the day and you’ll never get everything done, then that’s a management issue. That’s a tasking issue.

That is not an I’m-too-distractible issue.

You as a human being do not need to change. You’re perfect exactly as you are.

You don’t need to change – the systems and structures around you need to change. The way that you set yourself up with your strategy as the CEO of your business needs to change. But you as a human do not need to change.

If you needed to change and be more like someone else, you would have someone else’s business. You have YOUR business. You are here to create a business that’s perfectly suited to who you are as a human being. You’re NOT here to create a copy of someone else’s business and try to be like them.

Yet that’s what a lot of people do!

In the planning call, we had a huge heart-to-heart about setting yourself up to succeed and choosing to make the goalposts a little easier for you to get that goal and score.

Example 3: Choose which belief to focus on

In this week’s Leverage and Launch call (which is my program to help people create and launch online courses), I had a conversation with someone which turned into a big group conversation with everyone about the belief that you choose to focus on.

This person said that she had two courses that she wanted to create. She had looked at her schedule for the next ten weeks, and in order to ensure that she finished it the day before it was due to be talked about at an event, the only way was for her to work every day non-stop.

We had a conversation about how she could get it done and the bare minimum that she needed to do.

At the end of that practical conversation, I started a conversation with everyone about the belief you choose to have.

If, at the very outset of a ten-week period of getting something complete, you make a statement like “The only way I’m going to get this done by the very last day is if I work long days every day and do everything perfectly”, you are in essence deciding to go and collect evidence that that is true.

You are collecting evidence that you have to work long days every day, and if anything goes wrong, you’re done, it’s not going to be ready.

Is that what you want to go and collect evidence of?

I wanted to plant that seed… what if you could use this as an opportunity to collect evidence that you get things done faster than you thought? What if you could use this as an opportunity to collect evidence that in order to get this done in time (or even get it done early!), the best thing you can do is have plenty of time off and look after yourself, and know that you are so efficient and set yourself up with the right environment and the right supports that you need in such an effective way that you can’t help but succeed and you can’t help but get it finished?

I’m not saying that I know exactly all the details of what needs to be created. And I’m not going to dive in and discredit or undo any of what it is that you’ve created.

But I just want you to embark upon this journey being mindful of what you’re collecting evidence of.

When you have a popup belief like that, I just want to invite you to ask some curious, playful questions about whether that’s actually true.

Could you collect evidence to the contrary?

As far as I’m concerned, that belief being the basis upon which your strategy is built is going to reinforce that belief. And I don’t really want to reinforce that.

I want to reinforce the belief that:

  • You can get this done easily
  • It doesn’t take long hours for you to get your work done
  • You can have downtime, go for walks, get out in nature, have fun with your family AND get it done

That’s where I live. I live in a world where I can get my to do list done by 10:30am each day.

I live in a world where the more I look after myself, take downtime and stare off at the trees outside my office, the more effective I am when I actually go to create something. And I create high quality stuff, but it’s not perfectionist.

Pareto Principle says 20% of effort gets me 80% of the results.

If I know what my most effective 20% is to get a really decent 80% of the result, why would I then spend 80% of my day trying to find tiny incremental improvements and adjustments to what I’ve created?

An example of this is when I’m recording a course.

For every two hours of recording modules in my programs, I could easily spend another eight hours re-listening to those modules, putting tiny little edits in, getting rid of the umms and ahhs, and rerecording ones where there’s a tiny sound of me moving a piece of paper in the background.

But does that actually make a material difference to people achieving the outcome of working with me or completing that program to the extent where I feel like it’s a good return on investment for that extra eight hours?

No, it’s not.

I know that my audience would rather get the content I create when I’m feeling good, I’m nourished and I have lots of downtime, with a few little umms and ahhs in there, than get the content that has all the umms and ahhs edited out and is perfectly pre-recorded without a single typo in any little piece of content I ever put out… but I’m a burnt out husk of a human who cannot think straight or get creative in the ways that I put together content or solve problems.

I’ve been that person who puts in the extra hours and works hard and diligently, and I can tell you from experience that this version of me is far more relaxed, far better at what she does, far more likely to be able to respond to emails and create content on the fly, far more intuitive and inspired each day, and far less likely to have an anxiety meltdown and overthink things.

I’m a more successful person the lazier I become.

That’s the conversation I want us to have today.

First and foremost, I grew up in an environment where lazy people were seen as morally bankrupt, and hard-working people were the good people – the salt of the earth.

That was reinforced in my childhood, in school, in university, in my early jobs, and even in my corporate career.

When I finished university and went into corporate life, everyone definitely had the mentality that if you wanted something done, give it to a busy person.

Especially because my first jobs out of university were government jobs, I also saw this huge judgment from the busy organised people of the lazy, unproductive people.

In government, there is a perception that people who don’t perform well can’t be fired.

It’s a really cushy job. You just stick them off in a side office somewhere, and they get to basically not do anything and still get paid.

That wasn’t my experience in all government roles, but it was certainly my experience in some government roles.

I saw the people who were lazy and weren’t necessarily ambitious or diligent, and they still got paid the same. They didn’t get the same level of respect, they certainly weren’t invited to some of the important meetings (they didn’t have all the ego stuff), but when I think about it, who’s the silly one?

You can bust yourself working super hard and putting all the extra hours in and trying to climb the corporate ladder… and at the end of the day, you’ll still get paid exactly the same as someone who doesn’t work as hard and does the bare minimum to not get fired.

We are seeing this in a shift in the generations.

Younger generations coming through are being labeled and judged by older generations as being lazy and selfish, and not being as ambitious and diligent.

But part of the reason for that response from the upcoming generations is because they’ve seen what it got their parents and their grandparents.

They are seeing people who are burnt out and have broken families. They experienced a childhood where they didn’t see their parents much, or where the time they spent with their parents they were all stressed out and everyone was anxious and it wasn’t really fun.

Why would they then choose to embark upon that exact same experience?

I’m not saying that certain generations are more hard working than others or applying any kind of moral high ground to anyone. The reason is that the more I embrace being lazy in my own business, the more successful I am, the more people I can help, and the more amazing content I create.

I’m literally sitting on the floor of my office on the carpet, recording this podcast episode with very little preparation.

These Podcarpet episodes of my podcast get the most downloads. These Podcarpet episodes of my podcast where I talk about behind-the-scenes, without a structure or teaching you how to do a certain strategy, are the ones that people are most likely to listen to.

Why would I stop doing that because it feels lazy? Thinking that because I didn’t prepare as much and I don’t have fifteen bullet points that I’m following in this episode, it’s not going to be as valuable?

The download numbers beg to differ.

I definitely had a lot of work to do from the very first day of starting my business of unhooking this belief that to be lazy is to be bad.

That’s why I use the word lazy.

Sometimes I’ll even say that I’m a lazy person in my introductions or when I’m having conversations with people. And people will jump to my defence! They’ll jump to my rescue and tell me that I’m not lazy, I’m just efficient.

But no no, I am lazy. 

The reason why I actually push back on that is because I love the term lazy. Just the way that it sounds and rolls off the tongue! The image that it elicits for me is exactly the life I want to lead. It’s exactly who I want to be.

I want to be LAZY!

Why wouldn’t I?

The more and more I embrace the fact that I’m really lazy and I’m not going to do it if I don’t have to, the more it unlocks this sense of freedom for me. It unlocks this sense that if I don’t want to do it, I don’t do it.

That’s okay! I am still ambitious, I’m still someone who has huge goals, and I’m still someone who wants to change the world for the better. I’m still someone who wants to help thousands and thousands of people every single year. I’m still someone who is intelligent and good at problem solving. I am brilliant. I have a very high opinion of myself most days.

And part of that opinion of myself is that I am lazy.

But the thing is: that laziness is my strength. Because I’ve built a very efficient and productive business based on doing what I want to do, and doing as little as possible.

I know for a lot of people, that’s going to give you an eye twitch. We’ve been conditioned so strongly by society to be workers, to be cogs in the machine, to contribute our labour to the success of other people’s businesses.

I’m not going to go into a huge unpacking of the working class and industrial revolution, partly because I haven’t prepared for that or thought that through. But also because other creators have that as their zone of genius, and they can do this in a very informed and inclusive way, and ensure that they are taking into consideration things like history, slavery and colonisation.

I’m not going to dive into all of that.

But I am going to touch on the fact that it is in the millionaire/billionaire class’s interest and the government’s best interest to convince us that being diligent, being a hard worker and contributing our labour to this concept of our economy is a morally good thing to do. It’s a righteous thing to do.

However, when it comes to being a business owner, we aren’t a contributor to someone else’s success and someone else’s dreams.

A lot of people, if not most people who have businesses and read this podcast, want a lifestyle-oriented business. They started a business because they wanted more financial freedom, more time freedom, and more autonomy over how they choose to use their time and energy.

They want to contribute something amazing to the world and make a change. And they want to be rewarded and paid for that change and that difference that they’re making, because they want to have it as a business.

If you wanted to create that change in the world without being financially rewarded for doing that, you could start a charity.

(Don’t even get me started on people who start charities and then pay themselves million-dollar wages. There’s a whole lot of stories about that.)

Ultimately, part of societal expectations and beliefs around what makes a good moral person comes from this reinforcement that being someone who works hard and is diligent makes them a good contributor to society, when in fact, a lot of that contribution to society is just contributing to the profits of billionaires.

We need to start unpacking this relationship that we have with being lazy and choosing the easy option.

I want to focus this episode more on talking about my personal journey, and how I have got to the point now where I see my laziness as my strength.

The fact that I’m lazy and look for the least possible things I need to do and the easiest possible way for me to get things done means that I have time to sit and ponder.

It’s in my sitting and pondering time that I come up with completely new ideas.

Having this lazy, easy approach to running my business means that if I get inspired to record a podcast episode about being lazy, I can just sit on the floor and record it. Because I’ve got time.

I can follow that creative spark because I got all my things done today before 10:30 in the morning. I have time! And when I’ve got time, I have ideas. And when I have ideas and feel inspired, I get to choose whether I follow those ideas and inspiration, whether I park them in my little toy box to play with later, or whether I give them back to the universe and say that someone else can do that.

Over the last few months, I have worked with some VIP clients where I’ve had half-baked ideas of businesses, products or offers that I wanted to add to my suite of offers in my business, but they were not quite fully formed and they didn’t really fit in with what I was doing in my business.

I like to keep things nice and streamlined. And I don’t like to add too much to the agenda.

I ended up having VIP clients pay me to work together, and what they wanted to create was exactly the thing that I had this half-finished project idea about.

I even gifted some URLs to a VIP client a few weeks ago, because she had this idea to do something that I had already been working on. Instead of it being a competition of who gets to work on it, I just gifted everything I had created so far to her because I would much rather see her bring it to life.

I 100% believe that that idea came to me when I was sitting on the couch staring out the window at the trees because energetically or intuitively I knew that this conversation was coming and I wanted to prepare for it.

I just didn’t know who I was having this conversation with at the time.

I’ve come up with at least a thousand different business and product ideas over the last two years alone. Yet I haven’t started another business or done any of that stuff.

Instead, I’ve poured that into my mentorship of other business owners and the ideas I supply them with.

For some people, I didn’t even tell them that the idea came from me wanting to do it myself. I just gave it to him. It’s so much fun and it’s so powerful.

I can step into my zone of genius and step into those strengths because I’m lazy.

Think about it: I didn’t know at the time that I was going to sell that business or that product idea (in essence, I didn’t really sell it, I just gave it away – but that person paid for VIP mentorship with me, so why wouldn’t I give them the best of my ideas?).

I pre-developed a business idea, some messaging, some content and some structure ready for someone who purchased it.

In essence, I sold an idea.

That’s such a powerful space for me to be in.

I just want you to ponder on this as you read me lazily and long-windedly come at this from different angles.

What kind of zone of genius could you step into if you weren’t so stressed all the time? If you didn’t have 45 things outstanding on your to-do list? If you didn’t have 45 unanswered emails staring at you every day?

Imagine what you could create if you had space. If you could breathe. If you stopped overloading yourself.

I’m not saying that you just stop and choose to do nothing and everything will be okay.

I am 100% aware that we are in an economic downturn, we have cost-of-living crunches going on everywhere, we are seeing less consumer confidence, and people are a little more mindful of their spending.

I’m not about to sit here and tell you to simply do less, do nothing and be lazy.

But in my experience, my willingness to embrace doing things the lazy way, choosing to do things the easy way, and choosing not to stress myself out or overload myself, creates a more joyful existence and massively contributes to my success

It feels so counterintuitive.

I remember having a conversation with a mentor when I first started my business where I literally said to her that I am more motivated by the stick than the carrot. (They say you can motivate a horse with a carrot or stick. You can tempt it and lure it with a beautiful juicy carrot, or you can hit it with a stick).

No animal cruelty here – that was just the phrase that came to mind to me when I was talking to this mentor.

She was talking about me being kinder to myself and not having such high expectations. In response, I told her that I really like being busy and I pride myself on being super productive – I was more motivated by an urgent deadline than by treating myself and celebrating. (Tell me you were undiagnosed ADHD without telling me you were undiagnosed ADHD… I need a deadline!!!)

I totally understand how my ADHD plays a role in that now. But just because I am now diagnosed ADHD and I see why a deadline gets me into action doesn’t mean that I have to live my life with 45 (don’t know why I keep saying 45) urgent deadlines every day.

Is that actually going to be sustainable for me long term?

Just because I’m someone who’s motivated by a deadline, doesn’t mean my life has to be filled with multiple deadlines a day. That doesn’t mean I have to overload myself to be successful.

I think that’s where that real difference has come for me.

When I first started my business, I was not lazy. I did not like the word lazy. I wore it as a big badge of honour that I had never in my working career been called lazy.

I was called lazy a lot by my parents growing up, and I definitely think it’s my default thing. That’s just my zone of genius. Being lazy is my zone of genius.

But laziness was labelled as bad and morally wrong as a child, and that is what I was called often (my dad had thousands of ways of calling me lazy “She’s so economical in her effort. She just knows how to get the result without having to put in the hard yards”).

Seeing as lazy-equals-bad was my programming, when I went into the workforce I assumed that hardworking-and-burnt-out-equals-good.

I prided myself on the fact that I’d never been called lazy in my working career.

I had never been called lazy when I was at uni. And I was not called lazy at school, especially in high school.

The older I got, the more I saw my hard work, burning myself out, overloading myself and taking on more than everyone else was rewarded and people would notice it and tell me how productive I was.

It was rewarded, and so, therefore, I would do it more.

When I started my business, I carried this with me. But the longer I was in business, the more I would have this seed of doubt that this wasn’t why I started my business. I didn’t do this so that I could be even meaner to myself than my bully boss that I’d left the corporate world to escape.

I didn’t start this business to work longer hours than when I was in corporate consulting.

And so I started to peel these layers back.

Why is it that I don’t want to be lazy? Why is it that I need to be hard working compared to everyone else? And why do I need to be seen as this hyperproductive, diligent, effective person?

It’s because that’s what was rewarded for me when I was little.

Laziness was the thing I was trying to avoid as the middle child with people-pleaser tendencies who’s neurodivergent and was the peacekeeper, negotiator and mediator.

I had a younger sibling who needed a lot of extra attention. He was diagnosed ADHD (because #boy) and needed a lot of extra attention. So I just quietly got my stuff done, got it sorted and plowed on.

If it meant I had to work twice as hard as other people because I didn’t have as much help, that’s fine, that’s what I would do.

It was so ingrained in me to work hard and be productive, that in our summer holidays between grade four and five (because summer holidays are over the new year here in Australia), I told my parents that on the last day of school, I met my grade five teacher (totally lying) and she had given us a project that we could do over the summer.

I could start the year in grade five with extra credit (which we don’t have in Australia) if I did this project over the summer where I picked a country and created a project all about it.

I must have watched some American high school movie and heard about this extra credit thing because I just loved the idea of it.

All summer I spent researching.

The country I chose was Tanzania (didn’t even choose an easy country). There was no internet, we had some thin encyclopedias that we had at home, but I had to go to the library and do some research.

I went and asked different people in shops in our small town if they had any information on Tanzania. Someone had a postcard from Tanzania that they gave to me. I stuck it into my project and I worked very diligently and created this big document all about Tanzania. It had photos and all the information I could find about it. That’s where I first discovered information about the stone Tanzanite and became obsessed with it (another story).

And then when I walked into school on the first day of grade five, I had my big project in my hands, and I stuck it in the bin.

That’s the extent to which I thought working, learning and growing your brain was a REALLY important thing to do.

It’s a little bit embarrassing, and in hindsight, I feel terrible that I threw that person’s postcard in the bin, but they didn’t want it.

You can see how hardwired hard work was in my consciousness.

I saw it as my big badge of honour.

These days as a business owner, not only is laziness and choosing ease a strength for me, it’s actually a win for my audience and clients.

My laziness is a value proposition for them.

If there’s a way to get a result without having to do something, I’ve found a way. If there’s a way to do it easier, I’ve found that way. And if there’s a way to shortcut your way to that success, I’ve found it or I will help you hunt it down.

If there’s a way we can stop doing things and still get the big picture results – still do it in a way that feels like it’s aligned to our values and our integrity – I will find it.

One of the things that people assume when they know how lazy I am is that I would love AI. But I don’t.

My business is about human-to-human connection. My business is about sharing what my experiences are.

Can you imagine AI helping me create this podcast episode on how to be more lazy? AI would not get it.

An AI probably would not have the evidence that I have as a human that this is something to play with, experiment with and embrace.

Just because something is “easier” doesn’t necessarily mean it’s the right choice for me.

But if there is an easier, lazier, more fun way of doing something, I generally will find it.

When AI was first being touted, I had a little play with it. But I didn’t like what it produced. I didn’t like giving up my intellectual property to something voluntarily. I didn’t think it added a lot of value, and for me, the things that it shortcut weren’t the things that I needed.

It didn’t contribute to the overall result.

The reason why people like to work with me and buy from me is because they like my perspective. They don’t like to work with me and buy from me because they read content that I didn’t write and just shared on the internet.

People are looking for my perspective on things. They’re looking for my advice on things.

If people wanted to hear AI’s opinion on how to be more productive, they would just ask AI. They don’t need me to be the middle party. They don’t need me to be the one to ask AI to write that.

I just wanted to touch on that one because a lot of people have asked me about AI stuff. I think part of the reason for that is because they would assume that I would embrace something like AI for content creation and content repurposing. But I don’t, it’s not my thing.

I avoid it for my values, sense of alignment, and ensuring that I’m showing up authentically (I know that’s an overused word) as myself and with content that I’ve genuinely percolated on in my own brain with my observations of my audience.

AI is just as racist, homophobic, misogynist and sexist as all the existing content on the internet. It’s been trained based on content that is racist, sexist and homophobic. It doesn’t actually have consideration of marginalised people. It’s not my perspective, because my perspective is not the same as the loudest most centred perspective on the internet. I don’t identify with the experience that is the most centred on the internet.

Therefore, what I create cannot be replicated by AI.

I love that I cannot be outsourced. I love that I cannot be replaced by AI, no matter how generative it is. Because AI hasn’t had my experience.

AI didn’t do a project at the end of year four just to throw it in the bin at the start of year five. I’m just saying!

For this episode, I want to give you three questions/ideas to play with if you want to have an exploration of possibly being a bit lazier and maybe doing things a little easier.

1. What belief do you want to collect evidence to reinforce?

Do you want to collect evidence to reinforce your belief that it’s diligent and good and morally high ground to work hard and do things the hard way? Or do you want to collect evidence that you can do more good by choosing the easy, lazy way to do things?

Do you want to collect evidence that you are hyper-efficient and can finish your to-do list by midday every day? Or do you want to collect evidence that you have to work until midnight in order to get the minimum things done in your business?

Do you want to collect evidence that people value your opinion, to the extent where they forgive typos, umms and ahhs and mistakes, and you don’t need to rerecord anything because we just want your imperfect thoughts? Or do you want to collect evidence that people are so judgmental of you and so dismissive of you, that if they find the tiniest little mistake in what you say, you’ll have to get it absolutely perfect every single time?

Honestly, I feel like I’m dancing around in a field of sunshine, rainbows and lollipops, and saying it is so much more fun over here.

We have so much more play. Everything is amazing. Yet people are sitting in the cold, dark, miserable, rainy doldrums, talking about how much they love doing things the hard way for no reason.

I’m not saying I avoid hard work.

I’m not saying I never sit down and churn through something to get something done. What I am saying is the times when I sit down and churn through something, it’s because I’m in a joy spiral, not a guilt spiral.

I spent three hours last week creating a new bundle of offers (it’s not available anymore) and coming up with some ways that I could put it together.

I got really excited about that bundle. Normally, when I set up a new product, I would do a setup document and put all my decisions in there. I’d send it off to my VA and she would do the setup. We’ve got a good process, and it’s pretty efficient.

But I was so excited about this idea, that I just built the who thing and released in one day.

I did it very imperfectly. I made a sales page, a welcome page, and a welcome email. I set up the product, I set up the price point, I wrote five promos for it, I decided who I was going to tell about this offer, and then I went and told them about it.

The first person who tried to buy it encountered an error because I hadn’t linked the checkout page to the sales page correctly. They emailed me about it, and I quickly corrected it and thanked them for bringing it to my attention.

Everything else worked fine.

It took me about three hours to set the whole thing up and go and do all the promo. If I had spent an extra couple of hours reviewing every single step of what I’d done, I probably wouldn’t have made that mistake.

But in the grand scheme of things, it took me 20 seconds to fix the mistake once that person told me.

I understand that you don’t want to create a business where you have 45 things go wrong and you’re constantly having to apologise and fix things.

I’m not saying that that’s the experience I want to have.

But can we just remember that people are far more forgiving than we give them credit for? They’re far nicer about pointing out things that might not work. Does it actually make a difference?

For that person, I like to think they felt like they were really helpful for me. I was really grateful, I fixed it, and it didn’t take me any time.

Do they now walk around talking about how I don’t know what I’m doing? NO.

You don’t have to be perfect to be successful.

I’m sure there are lots of #ButTash’s that come up for people when I ask this question. But all I want to know is: what do you want to collect evidence of?

Do you want to collect evidence that your miserable, suffering, hardworking, overwhelmed, overworked, overstretched, stressed-out existence is the right way to be? Or do you just want to collect some evidence that you can do quick, fun, easy things and be just as (if not more) successful?

Do you want to collect evidence that you have to work hard, and you have to be diligent and perfect? Or do you want to collect evidence that it doesn’t matter if you make a few mistakes here and there, and that in the meantime, you get to go and enjoy nature and play board games and have a fun life?

2. Staying the same or changing are both hard… which one would you prefer?

Our ego wants to protect our worldview.

We want to be right. We want to protect our perception and our view of the world.

That’s why I put a warning on his podcast episode… because changing your view of the world is not that easy.

It’s a little discombobulating. It’s a choice though.

We can choose to do the hard work of staying in this world in which we have to work hard, we have to do long hours and we have to do everything perfectly. Or we can choose the hard work of switching up our worldview so that we can live a life of joy, prosperity, abundance, awesomeness, time freedom, actual freedom and staring off into trees instead.

Both things are hard. There’s a hard part of both of them.

Choosing to believe that you always have to work hard is hard.

You’re choosing to then stick to the long hours and the big to-do lists. And that’s hard!

But choosing to completely shift your worldview around what it means to be lazy is also hard.

You can choose which hard. Choose which one is the one that you want to pursue. Choose which one you want to play with today.

I know which one I’d choose.

3. Which world do you want to live in?

Do you want to live in a world where you are beautifully and powerfully rewarded for playfulness, laziness and choosing ease? Or do you want to live in a world where you have to work harder than anyone else will work so that you can have more than anyone else has?

Lots of coaches use that as their little inspirational quote. As soon as I see that on someone’s feed, I unfollow them.

There’s that stupid quote that “Entrepreneurs work hard and do what others won’t do now so that they can experience the success that others won’t experience later.”

It just doesn’t vibe with me. Do I have to have a horrendous existence now just so I can have money later?

That’s my existence working a job.

When I first heard about delayed life syndrome (I think it was in The Four-Hour Workweek) where you work hard now, don’t enjoy yourself, earn the money and put the hours in so that when you’re 65 years old, you can retire and finally go on that holiday, I immediately called up a friend and asked them to dinner that night because I didn’t want to have delayed life syndrome anymore.

I love the photo of that old couple in a gondola (the little boat with the guy rowing it at the back) and they have fallen asleep. The meme just says, “This is why we travel when we’re young and we don’t wait until we’re retired”.

That is exactly it for me.

I want to enjoy my life now. I want to enjoy the entire journey.

If that means that I don’t do that extra 80% of effort to get that final 20% of the result, I’m cool with that.

Which world do you want to live in? Do you want to live in a world where you get to enjoy yourself today? Or do you want to live in a world where you have to hustle and work harder than everyone else?

We can choose to find that world. Once you’ve decided on which world you want to live in, then it doesn’t become a question of whether it’s available to you or not. It just becomes a question of how you get to that world.

When you put your brain to work on finding it and getting there, you’ll be far more likely to get there than if you continue to ask the question about whether it’s possible for you or not (or even worse, reinforcing the belief that it’s not).

You may be thinking that it’s all well and good for me to be saying that because I started my business over 11 years ago. But when I started my business, my friends had started their businesses way before me, and I had the exact same thought.

Everyone thinks that everyone else has something that they don’t have.

Everyone thinks someone else has something that is not available to them. But the longer you keep choosing to reinforce that, the longer you keep collecting evidence that that is true, and the longer you will believe that it is true.

I’m not saying we’re bypassing your lived experiences or your actual existence right now. I know lots of people who are getting part-time jobs right now. I know lots of people who are feeling the pinch. But just because you’re feeling the pinch or you need to get a part-time job, doesn’t mean that we want to reinforce the belief that a life of freedom, excitement, joy and laziness is never going to be available to you.

If you choose which world you want to live in, and start looking for how you get there, I believe truly and deeply with all my being that you are going to get it. You’re going to make it happen. You’re going to find it. You are going to figure it out because you’ve chosen to go find it. You’ve chosen to look for it.

There’s a study that you can find in Denise Duffield-Thomas’s book Get Rich, Lucky Bitch where some people thought they were going for a job interview. In the interview, they were asked if they were a lucky person. When they were leaving the office after the interview, there was a $5 note on the ground.

The people who said that they were a lucky person were more likely to find the money than the people who said that they weren’t.

That’s the power of the brain!

That’s the power of actually choosing what you believe, what to look for, what you’re collecting evidence of, and what world you want to live in, and then getting out there and making it happen.

As I said, I’m not doing this podcast episode to tell you to just stop doing things and just go watch Netflix and never think about anything again. Because it is a gradual process.

Embracing the lazy lifestyle is a gradual process because we need to know what the 20% of effort that gets the 80% of results is.

If you haven’t made any effort because you need to find the perfect effort (there are a lot of people who are stuck in that one as well), you aren’t any closer to finding what your 20% is.

Embracing imperfect action, paying attention to what works and what doesn’t, paying attention to what the insights are that you get from actually taking that action, getting advice and help from people who’ve been there before you and may be able to help you see what you can’t see for yourself.

Getting that insight and taking it gradually in a way that feels safe for you and feels like you’re slowly but surely able to embrace the lazier approach is what I’m recommending because that’s how I had to do it.

There were a couple of times when circumstances and situations created an opportunity for me to have a bit of an uplevel of my laziness, and I embraced it.

That approach of taking it gradually and doing it in a way that feels safe is not going to create this situation of sitting on the couch for 6 days, not making any money, and then questioning what you could have done differently.

That’s not what I’m recommending and that’s certainly not the approach that I took.

But just find ways to be a little bit more strategic and a little bit more considered in what is going to contribute to your overall goal in that big picture… and what isn’t.

It takes practice to know what contributes to results and what doesn’t.

When I put that bundle together, I wanted to make $6,000 quickly because I had accidentally overspent as we approached the end of the financial year in my business.

I ended up spending myself into a loss. I didn’t want to have a loss, I wanted to have that perfectly evened-out amount.

(That’s taking into consideration my wages and Davey’s wages coming out of business, so I didn’t make an overall loss in my business and not pull a cent out of my business. That’s not what I’m saying. I don’t want anyone to interpret this as being that my business makes a loss.)

But I overspent in the lead-up to the end of the financial year here in Australia, which is the 30th of June.

I did a little calculation and found that if I could bring in an extra $6,000 on top of what was already expected in my business, then I would be more likely to get closer to being back on an even keel.

That’s why that bundle idea was so inspiring and I got so excited about it.

It’s a really good little offer that’s incentivising people to take action now. But it doesn’t require me to deliver something immediately or do a lot of homework the minute someone buys it.

I wasn’t making anything new, I was just bundling a few things together.

I knew that I could do that, make my $6,000 in sales, and not derail my business overall. It felt like a sexy little idea and offer.

I spent my few hours putting it all together, went out and promoted it, and in the final weekend of the financial year in Australia (because the 29th was Saturday and the 30th of June was a Sunday), I made $13,000 in sales of that bundle. $13,000!

That’s not including the sales I made in the few days before that.

I had announced it 12 days before the end of the financial year and I made some sales straightaway. But then I had this huge $13,000 weekend, right as the financial year came to an end.

On that weekend, I had my niece staying with me. On the Friday afternoon, I ran the Q3 planning session, finished up for the week, watched some TV and had a nice early night. Then on the Saturday, we watched two games of netball, went and met a potential new family member (a rescue puppy), played with the puppy, and watched the Formula One qualifying sprint.

On the Sunday night, we stayed up and watched the actual race (and George Russell won his first win of the season!). It was such a joyful weekend.

And the whole time, my phone was pinging with sales.

It was one of those moments where I was so grateful to past Tash for choosing to find that world. I wanted to live in a world where that money could come in really easily.

I made a lot of mistakes years ago. Early in my business, I discovered my ability to easily create products people want. In 2017, four years into my business journey, I did a review at the end of the year on where most of my money came from and what products I launched, and I realised I had 36 different ways that people could work with me. I was exhausted.

But I went through that process and realised that most of my income for the year had come from selling the Take Off program. But because I was so busy creating all these other things that people were excited about, I never actually did a full launch of the Take Off program that year.

Yet it was still my highest income earner.

I’m not saying that I just lazily throw a bunch of random half-thought-out stuff at the internet. I am quite strategic. But I do that in a really streamlined, effective way.

That brings me to the fabulous freebie I have for you in this Podcarpet episode.

We’re into Q3 of 2024 now, which is a good time of year for you to have a play with this. I have a free resource that’s how to map out a quarterly plan in ONE page: tashcorbin.com/qplan

Just that process of going through and doing your quarterly plan helps you to prioritise:

  • What are your goals?
  • What are you going to put into it?
  • What’re the projects that you need to do?
  • What are the tasks or actions you need to complete?

Simply going through that process and mapping it out makes you a little more strategic.

Being that little bit more strategic and focused on what it is that you want and going towards it makes you a little less likely to get distracted by shiny objects that don’t do anything. It makes you a little less likely to keep yourself busy with stuff that’s not contributing to results. And it makes you a little more likely to get towards the world where you can be a little lazier, can take it a little easier, and can be even more successful.

That is such a good point for me to end this podcast episode on. It’s been a big episode, but this is a huge conversation.

It is available to everyone to change your world perspective and decide that you want to collect evidence that life can be easier, and you can do it the lazy way whilst making more money and being more successful.

Some people are further away than others. But it starts with that decision.

If you want to play with that, and you want some strategy behind it to help you find the lazier way, then this Quarterly Plan on a Page template is a really great place to get started.

It walks you through the process of how to fill it all in and how to make those decisions.

Grab it for free at: tashcorbin.com/qplan

Thank you so much for joining me for this episode of the podcast.

Until next time, I cannot WAIT to see you SHINE.

Tash Corbin Business Mentor and Strategist