It’s time for another Podcarpet! I’m currently sitting on the carpet in my office, and in today’s episode, I want to talk about the concept that everything is content.

Let’s dive in!

everything is content Tash Corbin podcast


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EPISODE 405
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In this episode, I want to talk about this concept that everything is content.

There’s an audio that people use on Instagram (I think it comes from TikTok, but I watch TikToks three months later on Instagram like a genuine 40-something-year-old) that sings “Everything is content. Everything is content. Don’t forget to film it. Don’t forget to film it.”

This has been a topic of conversation a few times in different circles that I am very honoured and so fortunate to be part of.

One of those is a masterminding group with a few very successful business owners from Australia and overseas. We had a conversation two years ago where more and more we were seeing that different parts of our lives were not for public consumption.

Some of the people in the group were talking about how when they had their kids that really became more prominent for them. In other cases, it was just this feeling of not wanting to milk every element of their life for content anymore.

For me, that’s always been the case.

There are parts of my life that I don’t share with my business content.

There are parts of who I am as an individual that I don’t think I need to milk in order to create more connection or resonance with my audience. I don’t think it’s particularly relevant to what I’m doing.

I decide to keep those parts of myself and my life for me.

Some of those things are the hobbies that I do, the artworks that I create and some of the ways that I enjoy my free time. Some of it is my relationship with my partner David, as well as other friendships and relationships that I have with family members.

I just keep all of that stuff for myself.

There’s something quite beautiful about the online business world and social media that I try to talk about all the time. When people ask me questions about being on social media or having an online business, one of their concerns is that they want to have a private life or they’re an introvert and don’t really enjoy being online and in other people’s energy all the time.

I’m very quick to remind people that the internet was built by introverts for introverts.

For extroverts who are powered up by being in the presence of other humans, it’s more challenging to find ways to be on the internet that are energising for us. Being on the internet, reading other people’s articles and watching other people’s videos is actually draining for me as an extrovert because I’m not connecting with any other humans at that point in time.

For me, live human-to-human connection online is what I need to facilitate to get that energising feeling.

But the other thing is that you do have a lot of control over how much you share of yourself and over what you share online.

If you choose not to share your children, you don’t have to.
If you choose not to share about your personal relationships, you don’t have to.

You don’t have to milk every part of your private life for some perceived connection value that it creates with people online.

With that being said, we do still know that over 99.9% of your potential customers are human… and that humans like to buy from humans.

Especially in an online business sense, being a human online makes you far more memorable and makes people far more likely to want to work with you.

That can then bring up this question of how you can create that sense of humanness WITHOUT sharing certain elements of your private life.

But you don’t have to share every element of your life in order to create human connection.

Even just sharing an experience that you had or a thought or feeling that comes up for you when you experience a certain thing is all human connection. It’s all story-worthy, just as much as sharing a photo that you were at a concert on the weekend.

I would argue that some of the things that we share when we choose to share our experiences, feelings, or some of the internal struggles that we face, are actually far more humanising than any set of beautiful concert pictures could ever be.

Something that I love that Elizabeth Gilbert says is to share from the scar, not from the wound.

If something particularly challenging is happening for me, I’m not someone who will then share in a state of complete despair that something terrible has happened.

Particularly with anything that’s deeply personal or doesn’t relate to my business in any way.

I don’t need to share that from the gaping wound. I can assess after a while and decide whether it feels like it would be helpful to share it, or whether I’m just trying to use the internet as a therapy alternative or a “Dear Diary”.

(That’s ironic because I’m sitting on the floor sharing my “Dear Diary” thoughts with you right now. But this is the kind of stuff that I am quite happy to share.)

It’s that internal conflict that you can sometimes experience when something happens and you debate whether you should share that as content or not.

I know that there are some content creators and business owners out there who have to take video footage and photos the second they step on a plane.

I can happily travel on a plane and not take photos of that experience these days.

The first few times I travelled business class, I definitely was sharing it. But these days, traveling business class is the norm for me. I don’t need to capture every single business class experience. A lot of them are pretty much the same anyway.

I think that there is this sense of deep knowing that I know how to be human and how to connect. I know how to be of service to my audience and my clients in a way that doesn’t feel like I’m crossing my boundaries around the types of things that I want to share online.

That’s something that I wanted to bring forward because sometimes when people see the extent to which I do share stuff online, they assume that they know everything there is to know about me.

But whilst I do share the role that David plays behind the scenes in helping me as a business owner, as well as some of our routines and habits that we have together to support each other and build a strong relationship in that way, I do not share publicly what the deeper parts of our relationship are.

I’m only showing what the surface level of our relationship looks like in terms of what we do in our CEO dates together, and how we divide roles amongst ourselves in our home.

That’s very different to knowing the depths of our relationship. That’s very different to knowing the depths of how we interact with each other outside business/household stuff.

There’s so much to that relationship that is not for public consumption.

I really love that I can keep that nice and private.

Similarly, I do share a bit about my relationship with my niece and my relationship with my sister. But in terms of other family members, I don’t really talk a lot about that. Same with close friendships I have.

When I first started doing pottery, I shared a few photos here and there because I was really proud of it.  But now, my pottery is my tune-out time.

People know that I play netball and I’m a big netball fan. But I’m not capturing footage of me at netball every time I go and play, or sharing every time I’m in the Netball corporate box on socials.

That’s my fun time. I don’t need to milk that to present a certain image of myself online to validate my existence as a business mentor.

A lot of the holidays that David and I go on, no one knows about. No one knows how long we were there or what we did.

No one knows because that’s our time.

With how much content you see from me online, I do think that it could be easy to assume that I’m divulging everything – that I’m milking every part of my life to be able to create connection with people and present a certain lifestyle.

But honestly, it just isn’t.

Most of the time that I spend each day doing what I do is uncaptured. It’s not related to my business.

I spend less time working on my business than I do on everything else in my life.

My business is something that takes up a very small portion of my week. Because of that, I don’t necessarily feel like everything else is up for grabs for everyone.

That’s just a little Podcarpet conversation starter once again.

I just wanted to share it because I’ve helped a lot of people with content creation recently. We are in the throes of some big conversations inside the Take Off program at the moment.

There is this belief when you haven’t created a business online yet or when you are only seeing content creators and business owners who share everything and keep telling you that everything is content, that that’s just how you have to do it to be successful with an online business.

A lot of people tell me that they don’t want to use social media to grow their business, but when we have a deeper conversation about it, it’s that they don’t want to share their lives on social media in order to have a business. And that’s a very different conversation. Or they just don’t want to be on social media for four hours a day every day for the rest of their lives.

That’s also a very different conversation.

What we do in the Imperfect Post Project (the IPP) which I’ve now run twice and will be running next inside my Accelerator program is we create 100 days of social content in one big go.

That means that you’ve got 100 days of social media content scheduled to your social profile every single day for 100 days. It is optimised for different roles in your client attraction process. It’s got a good mix of human-to-human content, advice content, and connection content.

One of the big things that people experience when they finish the IPP with me is this sense of overwhelming relief and joy. They know that if they don’t create another piece of social media content for the next three months, they’ll still be fine because it’s all taken care of. It’s done.

One of the big things that I then see is people who previously told me that they hated social media and didn’t want to use social media for their business, then show up on social media completely differently once they’ve done the IPP.

Now whenever they show up on on social media, the only thing that they need to do is connect human-to-human with other humans. And all of a sudden, they love social media. They enjoy being there again. Because there’s no pressure on them every day to come up with some kind of fantastic piece of content or some random offer that’s going to make them ten sales in one go.

It’s taken all this pressure off that space and they can just go back to using it to be social again.

Even if you’re on social media for your business. All of that can be really joyful and social when you know that your social strategy is taken care of.

When we have conversations like this and unpack it a little further, we can dig into what it is that we’re really afraid of or what we’re really resisting. In a lot of cases, it’s just really poorly managed social media that we’re against. Or it’s social media that feels like it takes up all of your time, energy and focus, and doesn’t really return much in sales or business growth so you feel like a lot of it is wasted time.

I wouldn’t enjoy social media if that’s how it felt for me either.

I hope you enjoyed this Podcarpet episode!

I’d love to hear your thoughts. Please do send me a DM on Instagram or Facebook, or send an email through to support@tashcorbin.com. I love hearing your thoughts about these Podcarpet episodes.

If you have any questions for me that you’d like me to answer in a future podcast episode, please submit your questions here: tashcorbin.com/question

Maybe some Podcarpets will be Q&A episodes!! Let’s see how we go.

Thanks so much for joining me for this episode of the Heart-Centred Business Podcast.

Until next time, I cannot WAIT to see you SHINE.

Tash Corbin Business Mentor and Strategist