Do you believe that your business would be far more successful if you could just improve your reach and grow a bigger audience?

Are you struggling to get the algorithms on your side and get your content reaching the right people?

That’s what we’re going to solve in today’s episode of the Heart-Centred Business Podcast!

In today’s episode, I’m sharing with you some very creative ways that you can improve your reach and get in front of more of your ideal clients.

Let’s dive in!

improve reach tash corbin business podcast


Here for the links referenced in the show notes?

Episode 336: The most common gap in our client attraction process – tashcorbin.com/336

Core Messaging template – tashcorbin.com/coremessage



EPISODE 401
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Before I share with you these creative ways to improve your reach, I want to say that for most people in online business, you don’t JUST have a reach problem.

When it comes to getting in front of your ideal clients and making sales, there is more to the story than just getting your offers in front of more and more people.

Sometimes we can get very fixated on reach and conversion in our business.

But there is a gap between them that we need to fill.

If that is something that you would like to explore, I highly recommend you check out a previous episode of the podcast where I talked about the most common gap in many people’s client attraction process, and how many people are ignoring the nurture and invite stages of their client attraction process in favour of trying to grow their reach. Watch, read or listen at: tashcorbin.com/336

It’s important that you fill that gap first, because if you’re making zero sales when you’re only reaching a tiny audience, then if we multiply that audience by 100, you’re still going to make zero sales… zero times 100 is still zero.

I just wanted to touch on that before we dive in today.

Sometimes people think they have a reach issue, but if we just resolved the invite and nurture phase of your client attraction process, you actually wouldn’t need to grow your audience by that much.

If we can create high conversion and maximise the number of people who turn into paying clients, then the need for extra reach and audience growth diminishes.

We can be far more profitable by simply focusing on that conversion.

That being said, in today’s episode, I want to talk about reach, because for some people, there is a reach issue. And for others, we need to at least get some form of reach.

Here are my quick-fire creative ideas of how you can improve your reach and get in front of more people online.

1. Run ads

I know that sounds so obvious, but I think that we sometimes get a bit caught up in needing our reach to be completely organic, even when we need to scale up and grow our audience.

But if you are making sales, and your content and marketing strategy is working – if you are converting a good portion of people in your audience into paying clients – then it makes sense to pay to grow that audience.

Sometimes the most obvious answer is the correct answer.

2. SEO

If you have a particular content topic area, or your services are the type of thing that people would Google, then SEO is one of the most effective ways that you can reach more of your ideal clients.

You can do that through two layers:

Layer 1: Technical side of search engine optimisation.

This means getting on the front page of Google when people search relevant terms. You need to make sure that your website is fast enough, that you’ve got enough backlinks to your website, and that you’re doing what you can to grow the effectiveness of your search engine optimisation.

Layer 2: Content side of search engine optimisation. 

The other way you can do it is just by producing consistent content.

My podcast goes up onto my website each time I release a new episode. We create a written article that goes with it, and we ensure that those key terms that we’re trying to optimise for are included in the articles.

I don’t get a lot of traffic to my website from SEO. But with the type of work that I do, if I’m waiting for someone to Google business mentor or business coach, I’ve kind of left it too late.

That being said, there are certain specifics that we try and optimise for, and it’s certainly on the radar to do it more consistently in the coming months.

3. A daily content challenge

Sometimes you just need a good little breakthrough. Sometimes you just need to show up consistently and say what you need to say.

I’ve done this several times throughout my business where I’ve just decided that I’m going to show up and share a piece of advice or share a podcast episode every single day for a period of time.

There are several times when I’ve done things like that. It just gives me a nice big boost in reach. It gives me a big kick in terms of my reach growth and in terms of creating connection with my audience.

It’s a great way to improve your reach.

The more content you create, the more likely you’re going to create something that someone’s going to be really interested in or share with their friends.

There are lots of different benefits to creating content on a daily basis.

4. Post in other people’s Facebook groups

I always encourage you to come and share your offer in the Heart-Centred community on #MarketDay and #Freebie day.

Yet so many people in that community still don’t post in there regularly or consistently. They’re looking for ways to grow their audience and reach more people without spending any money, but they’re not utilising the community.

It’s one of the most effective ways to grow your audience and get that extra reach.

You do need to be pretty consistent and present with Facebook communities to become known as a leader in the space. But it’s far less work than trying to reach strangers online with organic strategies ONLY, when you don’t have a ready-made audience like that.

The Heart-Centred community is 34,000 people. You have the opportunity to dive in there and post every single day if you want to (you don’t have to post every day, but we ask that people post on non-promo days as much as they post on promo days).

That’s a ready-made audience of 34,000 people who actually enjoy each other’s content, engage with each other, and are in the habit of buying from each other and signing up to each other’s mailing lists.

A lot of people miss out on that opportunity simply because they make rules for themselves about what they’re allowed to do, and how often they post, or they just don’t understand how valuable that opportunity can be.

That’s a phenomenal way to improve your reach.

5. Invite a guest onto your video or podcast series

Even if you don’t use a professional podcast platform, you can still jump on a Zoom call with a guest and record that as video content. Then stick it up on a free YouTube channel, your Facebook page, or Instagram.

There are so many things that you can do with it.

You can embed it on your website, and then become the best spokesperson for that piece of content. Get out there and share it as much as possible.

You can tag the guest and send them the details so that they might share it with their audience.

That’s a great way to improve your reach.

That is a really juicy piece of content.

Of course, you need to be mindful of the questions that you ask and make sure that you’re getting some information or insights out of that person that your audience will find helpful or appealing. But inviting guests is really effective.

I haven’t had a guest on the Heart-Centred Business Podcast for a little while, but I notice the difference in months when we do have a guest podcast.

We generally have a little surge of audience growth and downloads of that particular episode. It really does help to spread the word to different audiences.

That brings me to my next idea to improve your reach…

6. Be a guest on other people’s platforms

Especially if you are consistently inviting people onto yours.

They say the fastest way to experience a feeling is to give that feeling to someone else. It’s the same with podcast guesting.

If you want to be chosen to be a guest on someone else’s podcast, go and create opportunities for other people.

Even if it’s just doing a Facebook or Instagram live together, or recording something in a Zoom room.

It doesn’t even need to be live.

You can create a lot of momentum and growth in terms of reach simply by having someone on your platform.

But then what ends up happening in a lot of cases is that person will invite you onto their platform as well. Or perhaps someone else will have seen you did a great job with that interview, so they invite you to be a guest on their platform.

I do want to say that there are a lot of people who teach doing cold outreach and pitching yourself to be on someone else’s podcast. But I don’t necessarily think that that is as prolific or as effective, and I definitely think that there are other ways that I would focus on growing my audience and getting that reach first (unless you’re doing something like a book launch, or you’ve got something quite tangible that you can have a conversation with the person about).

I do get pitched for people to come on my podcast all the time… but I rarely say yes.

I mostly say yes to people from the Heart-Centred community, people who are in my courses and my programs, or speakers for my conferences. But I actively invite those people.

Otherwise, I don’t necessarily say yes to those cold pitches that I receive for the podcast.

I certainly know that a lot of my guest opportunities have come from me inviting that person onto my podcast, or from me letting someone know that if they were interested in having me on their podcast, I would be open to it.

I also have a form on my website where people can invite me onto their podcast (you can find that form here: tashcorbin.com/guest). We get a couple of requests like that a month and I can then decide whether it’s a good fit or not.

7. Prolific commenting

I want to say a big caveat on this: I know that there are some people out there who are copy/paste prolific commenters, where they just run around the internet and comment on 500 posts a day with the same thing.

That’s not the kind of commenting that I’m talking about.

If you want to grow your audience on Instagram, then providing meaningful comments below the content of other creators on Instagram is a great way that you can grow your reach. Particularly if you are creating reels and commenting on other people’s reels.

I do think it’s important that it’s meaningful and that you’re mindful about it.

I wouldn’t recommend hiring someone else to do that commenting for you. And I certainly wouldn’t recommend using any of those bots or automations.

Being a prolific commenter can actually be very good for your reach as well.

8. Recruit one-at-a-time

If you are at events where you’re meeting people, don’t forget to ask them if they follow you on social media, or if they’d like to.

People underestimate the power of a very high connected new follower on social media.

Someone who has made a conscious choice to follow you and they’ve met you already in some other way is far more likely to be very engaged and progress into the next stage of being a hot lead in your business or being a referrer to your business.

Recruit people over to your channels one at a time, every time you have the opportunity to do so.

If someone DMs you on social media, check and see if they follow you.

If someone wants to jump on to a sales conversation, or books in to do some sort of guest interview with you, just double-check that you’re following each other on socials.

And don’t forget about getting them onto your mailing list as well!

This brings me to idea number 9 on how to improve your reach…

9. Talk about your social content in your emails

Your mailing list is the hottest of your broadcast audiences.

That’s because they’ve given you something very specific and valuable to them. It’s something that we protect very closely… and that is our email address.

If someone has signed up to your mailing list, that means that they are so interested in what it is that you have to share, or the thing that you promoted to get them on your mailing list, that they are willing to disclose one of the most tightly guarded pieces of their personal data to you.

If you’re emailing your list consistently (which I hope that you are doing!), then ensure that here and there you refer to a hot piece of content of yours that’s on social media.

That might be a Facebook or Instagram Live that you’ve recorded and why it would be a great idea for them to go and watch it if they missed it.

But it could also be asking them to contribute to a conversation or share their experiences on a post that you’ve shared that asks people for specific insight or specific experiences that they’ve faced.

Just getting that extra loop of recruiting people from your socials to your emails, and then getting your email list to go and engage on your socials, will increase the engagement on that content, which will increase the reach.

We are in essence creating this amazing virtuous cycle, where more people on your list equals more engagement on socials, and more engagement on socials equals more reach, which equals more people seeing your posts and promos of things that may recruit people over to your mailing list.

Be sure to talk about your social content and link to specific pieces of social content in your emails.

10. Do a reel on Instagram with a trending audio

If Instagram is your primary social media platform, then reels are the reach strategy that you need to be ensuring you’re nailing to grow your audience.

Trending audios are a great way to be able to improve your reach because people who’ve engaged with other content using that audio are shown more content using that audio.

I’m not saying that every single post needs to be trending audio. I definitely wouldn’t recommend that. But here and there, using trending audio can be helpful, even if you just have that commonly played music on reels quietly playing behind the sound of you talking to a camera. That’s still using trending audio and can help you get more reach.

Not all reels need to be lip-synching over someone else saying something or dancing along to music and not saying anything.

Something that’s really important for building connection is people being able to hear your voice, hear you speak, and see your face.

Using that trending audio in some of your reels can help to grow your audience.

Surprise! I do have another 10 ways that you can grow your reach…

But what I’m going to do is leave this episode as part one, and then I’ll do a second podcast episode a little bit down the track where I’ll share another 10 ways.

I don’t want to overwhelm you too much!!

I’m sure out of those 10 ideas on how you can improve your reach, there are a couple of things that you might like to experiment with.

I’d rather you have a go with something first before deciding that you’re going to play with something else or that nothing is going to work for you.

We’ll leave it at that for this episode. Now go improve your reach and GROW YOUR AUDIENCE!!!

If you want to ensure that you’re presenting your business in a way that’s meaningful and engages your ideal client through the content you’re putting on social media, the ads that you’re writing, and the posts and reels that you’re creating, then let’s make sure you’ve got your core messaging nailed.

I have a free resource for you that comes with a video training that’s going to help you to do that.

Make sure to grab my Core Messaging template here: tashcorbin.com/coremessage

Thank you so much for joining me for this episode of the Heart-Centred Business Podcast.

Until next time, I cannot WAIT to see you SHINE.

Tash Corbin Business Mentor and Strategist