In this powerful episode of the Heart-Centred Business Podcast, we are going to be talking all about sales funnels. I’m also going to give you a few of my favourite sales funnels examples.

Ooohhh this is going to be juicy!

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Leverage and Launch program:

If you’ve been thinking about how you might be able to incorporate sales funnels into your business model, this is going to be a great episode for you.

Let’s dive on in…

First and foremost: What exactly is a sales funnel?

I know that we hear about them all over the place when we have an online business. For most of you, you’ll already have sales funnels in place, it’s just that you don’t realise that that’s what they are.

A sales funnel is simply a step by step process through which you take people from finding you, into buying from you. That’s it.

That step by step process does not necessarily have to be a straight line process.

One of my favourite things about sales funnels is that you can have multiple entry points, multiple exit points, and it doesn’t necessarily have to be this one sausage-factory-way that people go from finding out about you to actually buying from you.

There are some really beautiful, connected and empowering ways that you can go through that process with people without making them feel like you’re adding more and more pressure as you go through each step.

The sales funnel that I am talking about in today’s episode is simply the process through which you take people who find you, through to finally purchasing from you, and all of the things that you could be doing in order to encourage that along the way.

There are different levels of funnels that have different levels of automation, and different levels of the number of steps through the funnel process.

Also different sales funnels might work to convert people into different ways of working with you.

The type of sales funnel that I would design to sell your VIP one to one package, for example, would be quite different to the sales funnel that I would set up to sell a $7/month membership.

Different sales funnels will require different strategies.

They will work more or less effectively depending on what it is that you’re wanting to sell people into.

The first mistake that I see people make when it comes to building their sales funnels is that they build them from the top down.

They build that customer journey through the lens of:

  1. What kind of content do I want to create and share with my audience?
  2. What freebie would they be really excited to find?
  3. How do I then make that freebie sell the products that I’m focused on selling at that point in time?

What happens when people build their sales funnels this way is that often they will recruit a giant audience who aren’t the ideal match for the final product, and it’s almost like you’re trying to squeeze people through a process that wasn’t built for them.

Another reason why this can be quite tricky is that when you build the free resource or the thing that people sign up for or opt into as part of that sales process, if you’re not building that free thing to do its job (which is help people move forward on their journey) AND understand the deeper transformation that the paid product or service will deliver, then that freebie is not going to do a very good job for you of converting.

What you’ll find is that you get a bunch of people who sign up for your freebies who come into your funnel, but they get stuck at certain steps along the way because that funnel wasn’t built strategically.

When it comes to building sales funnels, my number one recommendation is we build from the bottom up.

You don’t build a sales funnel until you have absolute clarity about what it is you want to sell at the end of it, and you already know how to sell that thing in a one to one way.

If you’ve got a new product or service and you’ve never sold that product or service before, then I don’t recommend you start at the top of your sales funnel and build some reach to audience that you think might want it.

I would instead start by talking to your warmest audiences and starting to have some connected conversations with people about this new product or service.

Ensure you have proof of concept first.

Once you’ve got that proof of concept, you know:

  • What people’s questions are going to be about the product
  • What objections they might have
  • Why they would prioritise investing in this particular thing
  • The types of content that are going to draw your ideal clients into that sales funnel

Whenever building a sales funnel, I always build it from the bottom up.

The second tip I have for building sales funnels is to build through high connection, high conversion strategies first, and then automate it once it works.

When it comes to selling your group program, I would recommend a live launch first with live lead magnets such as a webinar or a challenge before you ever try and get it selling on autopilot.

The reason why I recommend doing it this way is that you have access to a two way conversation when your lead magnet is more connected.

If people are at the webinar, they’re going to ask you questions. If you have people participating in your challenge, you’re going to see where they get stuck along the way. You are able to pivot, adjust and adapt much more readily when it’s a live delivered launch than if it is a completely pre-recorded sales funnel.

For example, if you’re putting together a 20-minute video as a free opt in or lead magnet for your sales funnel, and people are watching the video but they’re not purchasing from you, then you don’t have access to where they got stuck in that video.

You might not have people reaching out and asking questions because they’re in a disconnected state from you.

The more high connection you can make that sales funnel or that process before you automate it, the more feedback, insight and information you’ll have so that when you do start to automate parts of that process, you’ll do it through the lens of confidence. You’ll know that you’re covering off on the key points, you’ll know you’ve got your messaging clear, and you’ll know you’re attracting the right people into that sales funnel.

One of the other things I want to say about that is that I find for most of my clients when they have a connected sales funnel, their conversion rate is a lot higher than a disconnected sales funnel.

When you first start building that funnel, having that high connection helps you make sure that you’re getting a much quicker return on investment, you’re getting more sales coming through because people have that connection to you, and then when you start to automate it, you’ll have the budget to bring a larger audience into that funnel, so you don’t need those conversion rates to be quite so high.

If your sales funnel is an automated and not so connected sales funnel, then chances are it’s not going to convert as well.

You’re going to need more people going through that funnel, therefore, you’re going to need that budget to get in front of more and more people.

That is sales funnels 101, and a couple of tips when it comes to developing sales funnels.

If you’ve followed me for a period of time, you’ll have heard me talking about my client attraction process.

The client attraction process is basically the strategy behind any funnel.

The client attraction process is five steps, and that is:

  1. Reach – reaching an audience that fits your ideal client
  2. Nurture – nurturing that audience so that they are moving a little further along their journey and understanding the deep transformation that you’re offering
  3. Lead generation – getting people to make a micro commitment and self identify as a lead and jump into either being a lead in terms of signing up for a lead magnet or jumping into a sales conversation with you
  4. Conversion – actually getting the sale
  5. Delivery

If you look at that client attraction process through the lens of an automated sales funnel, you can see you’re going to need to take people through those five steps.

That is an application of the client attraction process.

It’s all congruent with everything that I always share when it comes to attracting and converting clients online.

It’s simply applying it in a very specific strategy that is a sales funnel.

When you think about that, then you know the pieces that you need to put into your sales funnel.

You need a way:

  • To reach the right people
  • To nurture those people
  • For the right people who are interested in working with you and who are the right fit for further work with you to generate a lead
  • Of converting
  • Of delivering

Whenever you’re designing a client attraction process or a sales funnel, you can use those same steps to map out what’s going to happen at each stage of the process.

Here is the biggest mistake I see people make when it comes to building sales funnels (other than building from the top): They build all the pieces but they don’t join them together effectively.

For example, if you have built a sales funnel that’s a checklist that then invites people to jump in and watch a video that has an email sequence and then upsells them into your group program, a lot of people don’t keep the line of sight and connection really clear between those different steps.

You need to make it really obvious and clear to the people who are coming through that process.

If people are following you on social media, you need to consistently and through lots of different angles, keep telling them about that checklist.

You don’t just put the checklist on your website and people magically find it. That’s not going to give you the best chance of success with that funnel.

You want to make sure you’re walking people through that process step by step, and consistently reminding people of what the next step is for them, depending on where they are in the process.

Before I go into some of my favourite examples of sales funnels, I thought it would be a good idea for us to talk about how we measure the success of a sales funnel as well.

Regardless of whether your sales funnel is a high connection, high conversion one or a more automated sales funnel, it’s important that we pay attention to its success, and that we have some measures so that we can identify where we might need to make some improvements.

Quite obviously, the first area that I would be looking at in terms of measuring the success of my sales funnel is conversion rate.

That conversion rate isn’t just one conversion rate.

In most cases, when a sales funnel has multiple steps, you’re looking at the conversion rate on all of those steps.

You’re paying attention to: On each stage of the journey, what is the percentage of people who take the next step?

If you’ve got people who are following you on social media, what percentage of those people are:

  • Jumping onto your mailing list?
  • Clicking over to check out the signup page for that free webinar?
  • Going to that signup page and actually signing up?
  • Actually showing up after signing up?
  • Watching the replay?
  • Opening the emails that follow?
  • Clicking through to what it is that you’re selling (if you’re selling something on a sales page)?
  • Purchasing what you’re selling?

There are lots and lots of conversion rates that you can be looking at and assessing to see where people get caught in the process or stuck in the process.

Generally, if I can look at your numbers in your sales funnel, I can tell you exactly where you need to be focusing your energy to make that sales funnel work more effectively.

That’s a really great way to be able to identify success.

HOWEVER, I also want to be really clear that conversion rate is not the only measure of success of a sales funnel.

If I have a sales funnel that’s converting at 2%, but it has a 25% unsubscribe rate, then chances are I’m not going to be happy with the results of that sales funnel.

It’s a churn-and-burn funnel.

What it’s doing is it’s burning a bunch of leads generally through too many emails, or that process being too aggressive in terms of getting signups.

I’ve never had a sales funnel with a 25% unsubscribe rate, but that is definitely something that I look at.

I want to ensure that when people go through my processes, even the people who don’t purchase still feel like it was a really good decision to jump in.

When people come to one of my webinars, I want the people who purchase to end feeling really amazing, and I want the people who don’t purchase to also feel like they got a great return on investment for their time from that webinar, and that they’re excited to implement what they’ve learnt.

I’m very conscious of ensuring that I am having people feel really amazing as part of that process.

I do pay attention to unsubscribes because I want to know if people are sticking around.

There’s some rederick out there where a lot of marketers say that if people don’t buy from you in the first 30 days then they’re never going to buy from you.

That may be true of hyper-aggressive marketing strategies, but when it comes to heart-centred consent-driven marketing strategies, I don’t find that to be the case at all.

In fact, the average length of time from someone coming into the Tash Corbin world to purchasing something for me is about 180 days.

That’s actually a really good sign for me.

I don’t necessarily want to make that period of time any shorter, I just want to make the number of people coming in and the number of people purchasing higher.

I’m not interested in rushing people into a sale, burning my leads and having a bunch of people unsubscribe or making people feel like if they don’t buy now then they’re never going to succeed as part of my sales process.

When I am in a launch, that amount of time does shorten.

I have a lot of conversion happening in a launch. I will see my average time to conversion drop down a little – maybe even down as low as 120 on 90 days on average. But then when I’m not in a launch, that amount of time goes up again.

To me that speaks volumes for the experience that people have when they come into my world.

I want that experience to be a positive one.

I’m very conscious of not making people feel like they need to purchase urgently and immediately, otherwise, they’re not going to succeed.

The longer people hang around in the Tash Corbin world:

1. The more successful their business becomes

2. The more likely they are to purchase something from me in the future

3. And the more likely they are to tell other people about Tash Corbin and the freebies or resources of mine that they have enjoyed

I’ve been seeing this a lot on my Facebook ads recently.

I have certain Facebook ads that go out and promote some of my free resources ($0 Facebook Marketing Plan, the Nail Your Niche training, etc.).

But when I do ads for those freebies, most of the comments on those ads are people tagging their friends and telling them to check me out because they loved one of my freebies.

Isn’t that an amazing reflection on the experience those people are having once they opt into that sales funnel process?

That is just as important to me as the conversion rates that I’m achieving.

If an automated funnel doesn’t necessarily convert straight away, I know that I can convert in a launch and that my live launches give people a really beautiful opportunity to connect in further and learn what it’s like to work with me. They see a bit more of the depth in which I cover in my programs, and ultimately make the decision about whether buying that program is the right decision for them or not.

That’s totally an empowered decision that they make, not a pressured decision that I force them into.

For your sales funnels, really think about whether your number one priority is just to get that conversion rate up as high as possible. Because I know that if you put more emails in, you can get higher conversion rates. I know that if you put fake countdown timers in, you can get higher conversion rates. But I also know for me, that means higher unsubscribe rates that I don’t really want, and also it’s forcing people to take that action or make a decision in a rushed or urgent way that I don’t need to create.

I don’t need to create false scarcity or manufacture urgency to get that conversion. I can create my sales funnels through this space of abundance and knowing that for the right people, they will continue to engage in the process. They will continue to engage in the resources and the content that I put out, because they value that, and they are valuing our relationship.

I don’t just measure on conversion, I also measure on unsubscribes and how people are feeling as a result of being through that process.

How people are feeling is definitely not a qualitative measure by any stretch of the imagination, but I do pay attention to things like getting emails back from people saying that I’m spamming them.

I haven’t had an email like that in years.

I pay attention to:

  • Whether people are tagging their friends and recommending those resources to others
  • Unsubscribe rates
  • When I send out a new free resource to my existing mailing list, what percentage of my list instantly go and grab it? (And that percentage is getting higher and higher because more and more of my audience are seeing that the free resources and content that I create are not going to dial-up their fear, and they’re not going to force them into a sales process that overwhelms them and bombards them with fear-based marketing strategies and toxic messaging)

Those sorts of things I’m also paying great attention to.

I’ve got three of my favourite examples of sales funnels that I want to talk about with you in this podcast episode as well…

1. My Nail Your Niche training funnel

That funnel is to take people into the Take Off program through the lens of refining their niche in my free Nail Your Niche training.

Through both organic and paid strategies, I am promoting my Nail Your Niche free training to my audience.

My organic strategies would be having it at the end of podcast episodes, emailing about it to my list here and there, sharing it on my social channels and promoting it in Facebook communities.

I have a range of different organic strategies that I use.

Most of those organic strategies these days just work like clockwork. It’s pretty automated.

If I mention the Nail Your Niche training (shout out to my team member who does the editing of this podcast and links to that training every time I mention Nail Your Niche), this automatically creates a prompt for my team to ensure that that Nail Your Niche training is linked to in the podcast episode because I’ve talked about it. They know to make sure that the links are really obvious so that people can go and check that out if that sparks their attention.

When I’m doing other podcast episodes where niche comes up as a topic, I will also talk about that Nail Your Niche training at the end of that podcast episode, and my team automatically embeds all of those links.

Also, when it comes to my posts onto my Facebook page and onto Instagram, a lot of those posts that I can schedule or my team can schedule for me, have pre-written promo posts for those freebies and they just get cycled out quite consistently.

We pay attention to which promos do the best and then we use those and maybe put some fresher ones in there as well.

A lot of that is all pretty automated in terms of my time that needs to go into that.

The only space where it’s not necessarily pre-scheduled or automated is in other Facebook communities because I’m in those live promoting and sharing things in those communities straight up.

I’m in about four Facebook communities semi-regularly these days. I’m not in other people’s Facebook groups as much as I previously was because I’m focusing more on some of my more scalable strategies these days. But I still do love being in those groups.

If I am in there and there’s an opportunity to promote something, I will mostly promote some of those freebies. My Nail Your Niche freebie is one of my favourites because people absolutely love it.

Then the paid strategy is Facebook ads.

I have some Facebook ads that go to a podcast episode that has the Nail Your Niche training as the next step, and then I have some ads that go straight to the Nail Your Niche training. Both of those ads do relatively well.

Once people have signed up for the Nail Your Niche training, they get an email instantly that delivers that training into their inbox, and then a few days later, they’ll get a follow-up email as well.

In both of those emails, I talk a little bit about the Take Off program, and I encourage people to go and check it out if they’re interested.

I don’t do a lot of hard sell in those emails, and I don’t have any other emails that go out in that sequence.

I just give them the free thing that they asked for, and mention that I do talk about the Take Off program briefly at the end and I give them the link as well as a couple of reasons why that program may benefit them.

It’s a nice simple delivery email.

Then I have a follow-up email which is basically just reminding people that they signed up for the freebie because I want to maximise the number of people who watch the Nail Your Niche freebie.

That second email is about three or four days after people have signed up, and it will say something like:

“Just a quick reminder! I know we all sign up for free things. We don’t necessarily watch them all. But this Nail Your Niche training is really valuable because …

AND quick reminder about the Take Off program. You’re an adult, you can make a decision about whether you want to go and check it out or not. I’m not going to force you or put the hard sell on you right now, I just want you to know that if you want to come and check out the Take Off program, here’s the link to go and do that if you’re looking for a mentor. I’d love to be that mentor, come and check out the program.”

Simple as that.

That is actually the end of that specific sales funnel (the Nail Your Niche freebie sales funnel).

That on its own will convert about 0.5%. Sometimes 1% depending on what percentage of people going through are organic audience versus paid audience.

Paid cold audience generally doesn’t convert as well.

But that freebie’s job isn’t necessarily just conversion.

I love this sales funnel and wanted to talk to you about it because if someone has done my Nail Your Niche training, and I do a live launch of the Take Off program and I run my 5-Day Client Attraction Challenge, that person is eight times more likely to buy Take Off in that launch. Eight times!!!

If someone comes into the 5-Day Client Attraction Challenge, and they have not done my niching training, they are 1/8 as likely to buy the Take Off program in that launch.

It’s actually a two-part sales funnel.

The first part is my evergreen bringing people in, some conversions, but it’s getting people onto my mailing list, they’re getting my newsletters, they’re getting these podcast episodes, and I’m really developing a relationship with that person and not going for the hard sell immediately.

But a few times a year I do launch the Take Off program with a live webinar and usually a live challenge (5-Day Client Attraction Challenge or something along those lines).

When I do start promoting those lead magnets (those free live events), I first and foremost promote it to my existing list. I let them know when it’s happening and why they should sign up, and I have this instant magic button so they don’t even have to put their details in, they just click the button and they’re automatically signed up for it.

These days when I do that, about 500 people instantly register for that free thing.

Most of those people who instantly register for that free thing have already come into my world through a freebie. That’s how most people get onto my mailing list.

Those people who sign up for that challenge are the most likely to convert into the Take Off program when I am promoting and when I have that launch on.

Then when they come and do the 5-Day Client Attraction Challenge, they’re getting the five days of the challenge, as well as a four email follow-up sequence.

Usually, I’ll have a special incentive to join on that launch, such as:

  • Doing a fast track round
  • Getting an extra masterclass
  • Doing extra live calls so that they’re able to get through the first modules really quickly

There’s usually a reason why I’m incentivising people to jump in and join us sooner rather than later.

I never do it from a place of creating panic, but rather just letting them know that if they join by a certain date then there is this extra bonus.

That sales funnel, if you were to just look at the Nail Your Niche training, you might decide that it’s not really a great automated evergreen sales funnel because it only converts at 0.5% to 1%. But when you see it in the context of also having the live launches that go with it, it’s actually creating this amazing dynamic, and it’s creating this amazing relationship that we have that then means my 5-Day Client Attraction Challenge can convert anywhere up to 12% and 13% in most launches.

The reason why it converts so well is that a large portion of the people doing that challenge were already on my mailing list. They already did the niche training or the $0 Facebook Marketing training (usually one of those two trainings).

That’s a really beautiful sales funnel.

I wanted to share that one with you because I think it’s a really great example of where it doesn’t all have to happen at once.

We get so caught up in upsells and downsells and cross-sells.

That’s a really simple two-part process, and I find it works really beautifully.

2. VIP one-to-one sales funnel

This one is where you don’t have a group program, but you want to sell your VIP one-to-one services.

When people think about selling VIP one-to-one services, so often they don’t actually think about the way that they could scale and sequence that sales process to actually have a sales funnel for that process. They think that it’s a VIP sale so therefore they have to get their ideal client into a sales conversation.

They go around the internet practically begging people to jump onto a sales call. That’s a great way to get started, but if you want to scale that up and start having people come to you for sales calls in a more automated way, this is a really great example of a sales funnel that you could use to do that.

I want to preface this one with if you haven’t sold your VIP package yet, if you’re not attracting and converting people directly from your social channels yet, then don’t build a funnel around it yet.

You’ve got to get that end of funnel process working and have confidence that you can convert before you go and build that funnel.

Go and do those direct sell strategies such as:

  • Promoting your packages on social media – get people on a sales call
  • Running a webinar – get people on a sales call
  • Do a Facebook Live – invite people onto a sales call

You’ve got to go and do those direct sell things first, and make sure your sales calls actually convert. We want to get them converting usually about 20% to 30% minimum.

Most people do much better than that, but a 20% to 30% conversion rate is a good one to aim for.

Once you’ve got that working, here’s a sexy sales funnel.

I’ve actually helped a couple of VIP clients to set this sales funnel up so that they’re getting those sales coming in on autopilot (or those sales conversations in particular).

The first part of this VIP sales funnel is a checklist.

sales funnel examples checklist scaling growth

A checklist is a great strategy for these VIP sales funnel examples.

Regardless of what your niche is or what your topic area is, in most cases, you can think of what would be really helpful, such as a checklist or PDF or something where there’s some written content that will help people and be something that helps them move forward or identify an area where they need to be focusing their energy and attention.

For a health practitioner, that might be like a health checklist or a survey where you’re helping people identify where they need to be focusing in business. It might be a process or a step by step flowchart on how to do something.

This VIP sales funnel then requires you to go out and start sharing that with as many people as possible.

You’re going out and getting people signing up for this document.

Have some kind of PDF – whether it be checklist, a template, or you can do swipe files.

Then in the emails that go out after that checklist, in this instance, it invites people go and watch a video.

In signing up for the checklist, at the end of that document, there’s a link to say where they should go if they want to get the next step of training.

Then they go and check out another video.

You can also then incorporate that into the follow-up email sequence.

“Here’s the checklist so it’s in your inbox as well. If you’d also like my step by step training on how to x, which is the next step, then here’s how to go and access that one.”

If they go to the link in the document, it’s a signup form, if they click the link in the email, it automatically tags them as having gone to see that video training.

Then the follow-up emails for the checklist continue to go as long as someone hasn’t clicked over for the video. You might have two or three emails that just add value (that’s all they’re doing) and encourage people to go and check out the video, which is even more value.

Then at the end of the video, there’s a special invitation to book a free consult with you to talk about how you might be able to support them with the next steps.

It’s getting people onto that sales conversation.

The follow-up emails from the video sequence also encourage people to think about your VIP product or service (whatever your package might be). You might explain and share some case studies or testimonials, and in that email sequence, the goal is to get people into the sales conversation.

Then in the sales conversation, you do the conversion.

That’s a really sexy way for you to set up a very automated funnel that is bringing people in. But the final step of the automated part of the funnel is getting people onto a sales conversation. In a one-to-one conversation, you do the conversion from there, because that part of the conversion process is the one that is best served by high connection strategies.

You are way more likely to convert that person into a paying client on a call than you are with just a couple of emails and getting them to go to a checkout page.

That’s a really great example of applying the sales funnel process to a VIP package and not expecting the sale to happen on the email.

It’s still going to be a really high conversion sales funnel because you’re just getting people onto that call.

3. A video training sales funnel

I’ve definitely built this a few times for people who have membership programs.

Having a video training that people can access at any time.

You go and share that video training on social media – you might do ads to it again, some organic and paid strategies to get people into that video training.

It might be one video on its own, or it might be a series of three videos that they get access to.

In that video training, you are starting to seed the idea of having consistent support with this particular transformation. You’re talking about your membership in which you’d go deeper with people, and at the end of that video training, they’ll get an email from you that tell them about your membership and why they should be joining. Maybe there’s a special opportunity to join at a discount or a $1 deal for their first month (for example).

Whatever you might like to try, you’re converting people into that membership.

If you do a video training as your lead magnet or opt-in for that type of funnel, one of the things I recommend is that you ensure that if someone signs up for that free thing, they can sign up, complete it and consider your next steps within an hour.

If you’re doing a three-part sales training or a three-part video series, make sure that each of those videos is less than 20 minutes, and give people access to everything at once.

I know that there used to be this whole thing about making people jump through hoops and they get the first video on the first day and then three days later they get the second video and then three days later they get the third video.

Your most excited clients (your VIP superstars who are really excited to get through it and get to the results), they will want to be able to do all of it as quickly as possible. They’re going to get frustrated if they can’t, and you might actually lose those people. You’re more likely to lose your best possible leads by making them jump through hoops they shouldn’t need to jump through.

If it’s a three-part series, have all three videos available at once.

You can send follow-up emails to remind people if they don’t quite finish them all, but don’t make people stop, start, stop and jump through hoops just to prove that they’re excited and committed, because ultimately, you’re actually going to lose some of your most excited and committed people by forcing them through that process.

Generally, when it comes to video training, I would recommend just having it as one 45-minute long video.

The goal is to get to around a 45-minute training video that people can watch in one go, make a little plan whilst they’re watching that video or create some little steps for themselves, and then in the follow-up to that video, they’re receiving those emails to invite them to take the next step with you, which in this instance, is inviting them into a membership program.

This one in particular was for a monthly membership, which was around $49 a month or something along those lines.

It was a really strong sales funnel for that membership

On the last one that I did, we got conversion rates of about 4.5% all working on the automated evergreen process.

Some really good conversion rates happening there for that one.

That one that got the 4.5% was a three-part video, and each video had a little worksheet with it and each video was about 15-minutes long.

It was a really great little training series, people got access to everything at once, they could download each of the worksheets and fill them in.

It was a really high-value freebie. I think that part of the reason why it converts so well is that there’s really high value in that freebie. Also, the end of each video does a really good job of talking a little bit (like 30 seconds) about what extra depth is covered inside the membership.

It’s still giving them enough to move forward and take some steps in each of those videos, but there’s also that nice little seed planting of there being more depth available in the membership.

Then in the follow-up email sequence, we just had three follow-up emails and they worked really well.

It’s currently converting around 4.5%, which is a really good conversion rate for an evergreen funnel.

You can see that we’ve got lots and lots of things that we’ve discussed in this particular podcast episode.

If you’re interested in setting up these types of funnels in your business, if you’re looking for support with leveraging your time and getting a little more automated, then I have a wonderful opportunity for you to come and check out my new free training.

That training is called Leverage.

In that training, I’m going to help you to work out how to leverage your time in the different parts of your business.

If you’re thinking that it’s time for you to start leveraging your time and having your actions result in multiple results rather than having to do everything as a one-off over and over again, then I want you to come and check out that free training.

You can find it here: CLICK ME

As always. if you have any questions or want to share any lightbulb moments then come on over to the Heart-Centred Soul-Driven Entrepreneurs Facebook group, and share using #podcastaha and the episode number (275).

Until next time, I cannot WAIT to see you SHINE.

Tash Corbin Business Mentor and Strategist