Can you start a business in just four weeks?
What I will share today is going to fundamentally shift the way that you think about your business, and it could just give you one of those beautiful, juicy practical insights that take you from struggle town to absolutely flying.
This is most suited for people who want to sell their services, and even if you’ve been in business awhile, listen up… you never know what inspiration might strike!
Let’s dive in…
Here’s my six-step process for creating a business in four weeks:
1. Let go of all the ‘should’s and preconceptions about what you need
Many people believe that starting a business entails that you need to have a fancy brand with a business name, a website, a fancy logo, social proof and lots of followers.
The ONLY thing you need to have in order to have a business is paying customers.
2. Get clear on your big thing
What are you actually selling?
Think about that deep transformation you could facilitate with your business.
For example, if you’re a health coach, is it getting them to a 12-week from A to J in their health journey? What is the BIG THING that you are here to do and what is the result that you are trying to sell to your audience?
3. Start talking in tangibles
People who are in service-based business are very passionate about their process, but ultimately, people want to work with you and buy from you because they want the end result, so you need to start talking intangibles. “What is it that I will see, feel, hear, do and have differently in between the before and the after?”
4. Go and find an audience
There are two ways to do this:
- Immediate or extended network – who do you already know and who do they know?
- Tap into an existing audience – such spaces as joining Facebook communities. Grow the network of who you know – i.e. even if you’re not selling to people who are into salsa dancing, join salsa dance classes and create connection and network with those people.
5. Practice selling your stuff
Asking for the sale. You need to get good at sales in order to have a business that’s sustainable.
Get out there and start practising that skill because eventually, you’re going to get good at this anyway.
Sales is such an important part of your business and it’s time to overcome that resistance.
6. Be curious and unflappable
Learn how to become your best advocate for your business.
What you need to know is that there are so many things that are going to get in your way – rejection, people are going to say “no”, or “I have no idea what that is or what you are doing.” Those things are inevitable because you are becoming more visible and you’re growing a business.
You need to learn to be curious and unflappable in the face of adversity, for you have the freedom, lifestyle, income and amazing sense of purpose that this business could create for you.
Your desire and hunger only need to be a tiny bit bigger than your fear.
Your job as an entrepreneur is to get out there and fail and recover really quickly.
Failure is success in progress – how to start a business in business start-up
Ultimately, you are going to have to make some mistakes in your business as well.
So how can you support yourself? Become hyper curious and really unflappable in your desire and hunger and drive to find out what works and get this business off the ground.
Follow those six steps and you will absolutely have people saying to you within the next four weeks ‘Shut up and take my money! That’s exactly what I need! I want it! Here is my money for it!’
…and you, my darling, will be in business.
You got this, and I am here to support you!
I hope you’ve enjoyed this episode on how to start a business in just four weeks.
Want to get even more detailed support to fast-track your start-up journey? Head to tashcorbin.com/fasttrack to grab my free detailed training today!
As always, come on over to the Heart-Centred, Soul-Driven Entrepreneurs Facebook group and share any aha moments or questions you have using #podcastaha and the episode number (179).
Until next time, I cannot WAIT to see you SHINE.
