10 Feb 2025 | Client Attraction: Invite - Lead Generation, Lead Magnets, Opt-ins, Webinars and Challenges, Offer Craft and Product Development, Podcast
Have you noticed how extreme business, marketing and strategy advice can be on the internet at times? I remember when I first started my business, there seemed to be these extremes of people telling you that you ALWAYS need to do a certain strategy or you can NEVER do... 
19 Aug 2024 | Business Start-Up and Entrepreneurship, Client Attraction: Convert - Make Sales, Offer Craft and Product Development, Podcast
Have you got a juicy idea for a new offer that you want to get out to market as quickly as possible? Well in this episode, I’m going to encourage you to hold your horses for just a moment until you can validate your new offer… How would it feel if you... 
20 Nov 2023 | Business Start-Up and Entrepreneurship, Messaging, Niche and Copy, Offer Craft and Product Development, Podcast
In today’s episode, I’m going to teach you how to write better offers! I guarantee you that this week’s episode will be shorter than last week’s episode, but it will be just as practical, powerful, and valuable… we will just get through... 
8 May 2023 | Email Marketing and List Growth, Offer Craft and Product Development, Passive Income and Low-Ticket Offers, Podcast
In today’s episode, I’m answering a reader’s question about whether something should be free or paid, and how to decide the difference between the two. If you’ve been wondering how much to give away for free, and how to decide whether you... 
3 Apr 2023 | Business Start-Up and Entrepreneurship, Guest Spotlight, Offer Craft and Product Development, Podcast
In today’s episode, I’m joined by the amazing Emily Osmond who will be talking about business by design! Emily is an international business coach, top-ranking podcast host (with listeners in more than 100 countries), and founder of the flagship membership,... 
27 Feb 2023 | Business Start-Up and Entrepreneurship, Mindset, Energy and Personal Development, Offer Craft and Product Development, Podcast
In today’s episode, we’re going to talk about the belief that is required to be able to create, market and sell signature offers. For those of you who don’t know, signature offers are the BIG thing. Generally, it’s a VIP offer, but it can also...
