25 Feb 2021 | Interviews, Messaging and Copy, Podcast
In this Spotlight episode of the podcast, I’m interviewing the amazing Suz Chadwick. For those of you who attended the 2020 Virtual Business Conference, you will recognise Suz and her amazing voice, as well as her vibrant personality and bold brand. Suz is a... 
25 Jan 2021 | Business Start-up, Messaging and Copy, Podcast
It’s time for another Q&A episode of the podcast! Today I’m answering Andrea’s question about whether or not it’s possible to niche too narrowly. Can your niche be too small? Can you niche too far? If this is something you’re worried... 
18 Jan 2021 | Business Start-up, Messaging and Copy, Podcast
In today’s episode, I’m going to help you map your unique client attraction process and also see where it may be imbalanced and where it may be letting you down. If you want to make attracting and converting your ideal clients simpler and easier, this is... 
11 Jan 2021 | Business Start-up, Messaging and Copy, Podcast
In today’s episode, we’re going to be talking about being totally OVER Facebook groups. If you’re over Facebook groups – if you’re done with it and you just can’t get it working for you – you are going to find this episode... 
14 Dec 2020 | Business Start-up, Messaging and Copy, Podcast
In today’s episode, I’m going to help you to structure content so that it does its job properly. We know that creating content can be a really great way to grow, nurture and convert your audience into paying clients. But if your content is NOT doing its... 
10 Dec 2020 | Business Start-up, Messaging and Copy, Podcast
Today I have a very practical podcast episode for you in which I’m going to tell you how to structure a webinar for great conversion. There’s no ONE size fits all, ONE way to do it, ONE specific structure that works for everyone. However, I’m going... 
