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Episode 515: #Tashmas Day 6: Niching for the “Un-Niche-Able”

Episode 515: #Tashmas Day 6: Niching for the “Un-Niche-Able”

6 Mar 2026 | Business Start-Up and Entrepreneurship, Messaging, Niche and Copy, Offer Craft and Product Development, Podcast

Ever felt like your business just can’t be niched? Maybe you’ve been around for a while and your offers now sprawl across all sorts of topics, or maybe you’re just getting started but the thought of putting yourself in a box makes you want to run? I call this the...
Episode 509: Messaging to the right stage of your client journey

Episode 509: Messaging to the right stage of your client journey

23 Feb 2026 | Business Start-Up and Entrepreneurship, Content Marketing and SEO: Blog, Podcast, Video, Messaging, Niche and Copy, Podcast

This year, I’m diving deeper into all things messaging—helping you refine your message, making sure it hits home for the right people, and showing you practical ways to get more resonant and effective. This episode is all about understanding your client journey—not...
Episode 507: Niching as a personal brand: The uncomfortable conversation

Episode 507: Niching as a personal brand: The uncomfortable conversation

16 Feb 2026 | Business Start-Up and Entrepreneurship, Content Marketing and SEO: Blog, Podcast, Video, Messaging, Niche and Copy, Podcast

Let’s talk about a topic that’s pivotal for heart-centred entrepreneurs, but often gets swept under the rug because, honestly, it feels awkward. I want to have an honest conversation with you about niching—especially if you run a personal brand. I’m going to be...
Episode 506: Are you resourced enough to sell low-ticket offers?

Episode 506: Are you resourced enough to sell low-ticket offers?

9 Feb 2026 | Business Behind the Scenes, Business Start-Up and Entrepreneurship, Money, Pricing and Cashflow, Podcast

In this episode of the Heart-Centred Business Podcast, I want to answer a question I hear from business owners all the time: are you actually resourced enough to sell low-ticket offers? If you’re in the early stages of business or thinking about adding those lovely...
Episode 505: How to sell to friends without it being awkward

Episode 505: How to sell to friends without it being awkward

2 Feb 2026 | Business Start-Up and Entrepreneurship, Client Attraction: Convert - Make Sales, Consent-Based Marketing, Heart-Centred Business, Podcast

If you glanced at the episode title before clicking in, you probably felt a bit of awkwardness. Trust me, you’re not alone! On this episode of the Heart-Centred Business Podcast, I’m diving deep into how to sell to friends – and doing it without all the weird,...
Episode 503: Top-down vs bottom-up marketing strategy

Episode 503: Top-down vs bottom-up marketing strategy

19 Jan 2026 | Business Start-Up and Entrepreneurship, Client Attraction: Convert - Make Sales, Client Attraction: Reach - Audience Growth, Podcast

There are so many ways to grow a business online, and with all the advice flying around, it’s easy to get lost in strategy-hopping and trying a bit of everything. In today’s episode, I’m diving into something that doesn’t get talked about enough: the difference...
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