Something I’ve absolutely loved seeing over the last few years is the rise of batch-creating social media content and scheduling it out in advance. Maybe you’re in on this trend already, or maybe you’ve heard me talk about the Imperfect Post Project and seen people sharing about how batch creation and scheduling takes the pressure off. More than ever, business owners just don’t want to be glued to social media all day every day — and I am so here for it! Batch creating means you can show up in short, sharp bursts, instead of having to be constantly online for content creation.
But here’s the catch: when you’re creating a big batch of content in advance, it’s very easy to slip into patterns you don’t even notice are happening. Suddenly, your posts start to get vague, sound like ads, or just lose that human-to-human vibe.
In this episode of the Heart-Centred Business Podcast, I’m sharing my 5 quick content checks to run through before you schedule your batch of posts. I want you to keep embracing batch creating – just add this step in between creation and scheduling, and watch how much more effective your social content becomes.
Let’s jump into the five checks to improve your social content!
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Check 1: Is Your Content Still Niched?
First, check if your content is actually still niched. Batch creating makes it really easy to lose sight of who you’re talking to — you start to get a little vague, or your posts get broader and broader.
You don’t need to write, “As a mum of young kids, organising is more important,” in every post if you’re a home organisation expert and that’s your niche. Instead, your content could mention something relatable, like “organising so you can get out of the house in the morning without tantrums over shoes,” or “how to get young kids to actually embrace being tidier.”
It’s in those little specific examples, not in explicitly naming your niche, that your posts become more relevant and cut-through for the right people. Even if you make just a few posts more focused on your niche, you’ll see the difference — your content will resonate more, and you’ll get better results.
And hey, even if you haven’t nailed down or officially “chosen” your perfect niche, this review process makes a huge difference. Take your batch of content and ask: how would this post look if it was ONLY for people who have their own business? Or only for people with a certain goal you help with? Just toy with narrowing your angle, and you’ll see how your content can be so much more practical, tangible, and useful.
The check: Make your posts more specific and more relevant to the right people — even if you don’t mention your niche by name. The more you narrow, the more your dream clients will see themselves in your posts.
Check 2: Do All of Your Posts Include Instructions?
Next, take a look at your posts — are you giving instructions at the end of every single one? Things like “comment below” or “tell me which tip you’ll try,” etc.
Here’s the shocker: I actually DON’T want every post to include an explicit instruction!
Social media is social. You don’t need to treat your readers like five-year-olds who can’t engage unless you specifically tell them what to do. If you were posting for friends (“I saw the Barbie movie, it was so fun!”), you wouldn’t write, “Tell me in the comments what movie you’ve seen lately.” When you’re too instructional, you end up making your posts feel like ads — and what do people scroll past fastest? Ads.
Now, I get it, you probably included those instructions to boost engagement. But what I see happen (and what loads of other people have confirmed when I run workshops on this) is that if the instruction doesn’t match what someone naturally wants to say, they just don’t comment. For example, if someone reads your post and thinks, “oh my gosh, this was so helpful, thank you!” but your CTA is, “which of these five tips will you try and why?”—they’ll often do nothing if their comment wouldn’t answer that question. It stifles natural engagement, instead of encouraging it.
So, skim through and try to remove the explicit instructions from about 20-30% of your posts. Let your audience engage in whatever way they want — that’s how you get more genuine comments and conversations.
Check 3: Does It Always Look and Sound Like an Ad?
Of course, sometimes you want to post an offer, or a resource, or a freebie. That’s totally fine. But if every single post looks like an advert — if your images always have your logo, your colour palette, your website…if your wording sounds like an infomercial — it gets old, fast.
People follow businesses that add real value to their feeds. If it feels like a non-stop advertising stream, why would anyone stick around?
Go through your posts and see if you can make things feel more conversational and less salesy. Use natural language. Share photos of yourself. Choose stock images without your logo slapped on every single one. And ditch the “perfectly branded” feed — these days, a curated, always-on-brand feed can look bot-generated or AI-generated, which feels even less personal.
Mix it up! Let it look a little raw and organic. Yes, sprinkle in your branding here and there, but don’t make every post a carbon copy sales post.
Check 4: Check for YOUR Actual Voice
When we write, we sound different than when we speak. But on social media, the closer you can get to your spoken voice, the more engaging and connecting your content will be. If every post starts with, “Are you struggling with xyz?” and feels like a formal broadcast, try switching it up.
Imagine your ideal client is sitting across the table from you at a conference: how would you start that conversation? You wouldn’t launch into “Are you someone who wants to…” like a telemarketer. You’d probably say, “Oh my gosh, that idea sounds awesome,” or “You’re definitely onto something!” So take that tone into your posts.
It helps to read your posts out loud. Do you sound like yourself, or do you suddenly turn into a newsreader or an infomercial? If it feels off, tweak it until it feels like you.
Honestly, doing more speaking content (podcasts, reels, workshops, client conversations) has helped me find my true voice over the years. And the more you write and speak, the more this will come naturally. So skim your posts and make them sound like you — warm, conversational, and human.
Check 5: Watch Out for the “Me, Me, Me” Trap
So often, especially if you love storytelling like I do, you’ll start your posts like, “I’m so excited for xyz,” “I can’t believe…,” or “I’m feeling frustrated about…” It’s a default because you’re sharing your experiences. But if every post opens with “I,” it can put distance between you and your audience.
Here’s what I do: I don’t police myself during my initial creation process. If I tried to remember all five of these checks while creating, I’d slow down and lose my ideas. Instead, I batch create as fast as I can — sometimes 30-40 posts in an hour — and then go back and do this review.
More often than not, a good chunk of my posts need the opening rewritten to not just be all about me. It’s so much easier and faster to review and tweak after the batch is done, instead of trying to be perfect while creating.
Also, this doesn’t just apply to social posts. If you have webinar sequences or email funnels, check those too. It’s common to fall into, “I’m so excited you’re joining,” “I just wanted to remind you,” “I’ve got something to share,” etc. You’ll see it everywhere once you start looking!
Bringing It All Together
Once you’ve run your batch of content through these quick five checks, you can confidently get that content scheduled knowing it’s going to resonate more deeply with your dream clients. It’ll look like actual social content (not just ads), stop more people in their scroll, and help you nurture real relationships and get more leads and sales.
It also means your audience will experience more of your real voice, and your content will feel far more nourishing and relevant to THEM — which is exactly what you want.
Want to Practice and Batch Even Faster?
If you’re ready to experiment more with this style of batch creation and optimisation, keep an eye out for the Imperfect Post Project running as a live event in Q1 of 2027 inside the Heart-Centred CEO Circle.
Here’s how it works: We get together for a series of workshops, where you don’t just batch create a heap of content and get it scheduled. I actually help you develop content that attracts the right audience, drives engagement, and supports every step of your client attraction journey — some posts for reach, some for relationship building, some for leads, some for sales.
The goal? In four 90-minute workshops, we aim to create 100 social posts. If you don’t make it to 100, there are loads of extra co-working and sprint sessions to help you practice and get faster. I’ve seen people go from 18 posts the first time to over 100 the next round — this process really works!
If you want in, or just want more info about the Heart-Centred CEO Circle, head to: tashcorbin.com/ceocircle
The sooner you join, the more live events and workshops you can join in on.
Batch creating and scheduling your content is SUCH a smart strategy — especially when you run it through these five checks before hitting “publish.” Your socials will finally feel social, actually connect, and make you proud to promote your business.
Until next time, I cannot WAIT to see you SHINE.
