Episode 510: #Tashmas Day 1: Quality vs Quantity in Social Media Content

If you’ve been trying to grow your business using social media, you’ve probably noticed the ongoing debate: what should you actually focus on—quality content or quantity of content? Some people swear by just two to three super high-value posts a week. Others say you need to be posting four times a day (even if the quality is questionable).

In today’s episode of the Heart-Centred Business Podcast, I’m going to tell you exactly where I stand on the quality versus quantity in social media content debate and, more importantly, why.

PLUS there’s a special offer for day 1 of #Tashmas!

Wait… What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition… but there will be something for YOU every single day.

Let’s dive in!

EPISODE 510: Listen using the player below, or click the links to your fave platform to subscribe and listen over there:

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Why This Debate Exists in the First Place

I want to start with why the quality vs quantity in social media content debate even exists. So many people on each side of the fence have built their opinions based on where the algorithms were at a particular time. When I started my business, if you posted more than once a day on your Facebook page, the algorithm would punish you. But then in 2016–2017, Facebook started rewarding pages that posted four or more times a day. Then in 2019, it swung back—posting more than once a day could get you penalised again!

If you got great traction during a period when algorithms rewarded frequent posting, you probably swear by quantity. Got your start when fewer high-quality posts were the way to go? You’re a quality champion. The thing is, most advice on quality vs quantity in social media content is based on someone’s experience during a specific algorithm moment. It’s not wrong, but it might not apply right now.

Quantity vs Quality in Social Media Content: Where I Honestly Stand

Here’s where I’m going to be really honest: I favour quantity, but probably not in the way you think. As of right now, yes, the algorithms on Facebook and Instagram seem to favour those who post multiple pieces of content per day. BUT I am absolutely NOT saying that you should just start churning out junk for the algorithm.

My recommendation? Aim for one post per day. This positions you right in the middle—so if the algorithms swing towards favouring more or less content, you won’t have to scramble to change your whole strategy. The idea here is to create a simple, sustainable rhythm so you don’t have to chase every algorithm change.

Quantity Doesn’t Mean Low Value

Let’s be real: if you’re anything like my clients, you care deeply about the value you’re providing. You probably think, “There’s no way I could post every day. It takes me ages just to get two quality posts up a week!” I totally get that, and I tend to attract perfectionists who worry that unless their work is perfect, it shouldn’t see the light of day.

That’s why I want to share a story—one I come back to time and time again.

Lessons From a Pottery Class: Why Quantity Matters

In the book Art and Fear by Bales and Orland, a pottery class is split in half. One group is graded only on the single highest-quality piece they submit at the end. The other group is graded simply on the amount—the total weight—of the pottery they make. Guess which group ends up making the best, highest-quality piece?

The quantity group. Why? Because quantity creates quality. Practice is what builds your skills—not toiling away at one “masterpiece” post. When you make more, you give yourself room to learn, experiment, and improve.

When you’re only making a handful of posts, there’s this pressure to make each piece do everything—the inspiration, the information, the action step, the vibe… It rarely works, especially in social media’s quick-scroll environment.

Letting Go of Perfectionism (Hello, Practice!)

Here’s something I learned the hard way: building your content creation skills ONLY happens when you actually create content. And holding yourself back because of perfectionism creates the very thing you’re trying to avoid—less valuable, stale content.

We need to let the market test our content! Some of what you think is “too basic” or “too obvious” can actually be the most valuable for your audience. When I started out, I was obsessed with making beautiful inspirational quote graphics (no Canva back then—just Photoshop and a camera!). But do you know what actually worked? Short, simple, actionable tips. I had this series called “One Minute Evolution”—stuff like “put your social links in your email signature.” I thought it was silly and obvious, but people loved those posts! I kept repeating them, because my audience wanted them.

If I had waited for perfection, I would never have shared those ideas. And sometimes, it’s those “quick and dirty” posts that create the most engagement and open up the best conversations with your audience.

The Power of Consistency (and Real-Life Stories)

I used to live an hour from the beach. No new beach photos? No quote graphics for weeks! So instead, I’d only share my big, well-polished blogs, and my social feed would go quiet. That kind of perfectionism can actually be the root cause of low value—and low engagement.

The best content isn’t crafted in isolation, with you waiting for divine inspiration. It’s created THROUGH conversation with your audience. Share the half-baked idea. See what resonates. Let your people ask you questions so you can clarify and expand. Storytelling, sharing from a different angle, developing your voice—all this comes from sharing more, not less.

Why It Matters (Beyond the Algorithm)

Let’s talk about the elephant in the room: the social media world is packed with misogynist, racist, ableist rubbish—people who share whatever pops into their brains, no matter how unpleasant, and they outnumber us 15 to 1. For me, showing up prolifically is actually an act of defiance:

When some gym bro who’s never had a female friend in his life logs onto social media, he’ll share his random thought, then record a podcast on it, then make a video, and keep going—never holding himself to your standard of “is this valuable enough?” If those of us with something worth saying hold ourselves back, our voices just aren’t heard.

I want to see you post your “new hat in the garden” selfie—no matter how trivial it feels. I’d rather see your joy than another hate-filled post. We need MORE content that’s joyful, practical, kind, and human—not less. If we want to turn the tide of social, we can’t sit out because “there’s already too much noise.” We have to add our useful, lovely, world-changing voices to the mix.

Your “Boring” Could Be Their Breakthrough

Don’t underestimate the value of your quick tip or random thought. I actively seek creators who are sharing advice, joy, and encouragement—even if that content isn’t relevant to my life (hello, parenting teens, IVF, whatever). Most people still use social media because they want to connect, learn, and see real life. When you withhold your “basic” posts, you may be missing giving someone an actual breakthrough.

I’ve heard SO many excuses for why people aren’t posting—everything from “my tip seems too simple” to “my hair isn’t perfect in this photo.” Meanwhile, the world keeps spinning, and those gym bros? They’re posting everything, no holds barred.

Let’s build a new content habit: have an idea? Post it. Take a photo you love? Post it. Or at least save it in your content bank for later. Get into the mindset: when you think of something helpful or interesting, you share it. This is how you get better AND get seen.

A Few Caveats (Because I Want You to Succeed)

1. Don’t Rely on AI or Templates Forever
   Prompts and templates are fine for getting started, but don’t let them become a crutch. I want you building your OWN voice, your skill, your confidence. Let your content be YOU.
2. Skill Building Isn’t “Phoning It In”
   Quantity isn’t an excuse to post rubbish. This is about practicing your message, not lowering your standards. Know who your audience is. Be clear on your message and the transformation you offer. Let every post have intention.
3. Practice Makes Powerful
   If you can share a simple, specific tip (like “add your Instagram link to your email signature”), your audience will appreciate it more than you think. You don’t need to wait for a big, profound idea. Practice sharing consistently and let your audience shape your best content through their feedback and questions.

Building the Habit: How to Make Quantity Work for You

Posting more does NOT mean churning out “AI slop.” Here’s how you can do quantity in a way that builds quality:

• Start with a pace you can keep. If two posts a week feels doable, great. Next month, aim for three. You don’t have to go from zero to daily overnight.
• Don’t use AI as a crutch. Prompts can help you get started but try to make most of your content your own. The more you create, the easier—and BETTER—it gets.
• Know your niche and messaging. Even your quick posts should point back to what your audience cares about.
• Let each post do ONE job. Is it for reach (to get new eyes), nurture (to build trust), invite (to pull folks deeper), or convert (make an offer)? You don’t have to squeeze everything in one post.
• Batch your work. I create my social content in sprints, setting a timer and seeing how many posts I can draft. I’m fast because I do it a lot and have simple systems, but you don’t have to start there.
• Ask your audience. At least twice a week, just ask a question, or get their advice. It works wonders.
• Capture content from real conversations. After a client call, I jot down ideas for posts—often I’ll get several just from what came up naturally.
• Keep it real—don’t make everything look like an ad. Take off the polish, use normal photos, and let your words sound like YOU, not a press release.

The Mindset Shift: Post Like There’s Someone Waiting For You

Before you overthink your next post, picture just one person scrolling their feed, secretly hoping YOU show up today. I do that every time. Makes it less about being perfect and more about being present.

The world doesn’t need more internet noise—but it does need more connection and community. If you hold yourself back until it’s “just right,” we all miss out.

Let’s create a braver, more brilliant social media world together.

Your Day 1 #Tashmas Gift!

Want to join us at Social Sprint on 18 March? 
The first 26 people to join get it for just $26 AUD (plus GST) 

You can find out more about Social Sprint at tashcorbin.com/sprint

And if you’d like to grab your discount coupon to get it for $26 AUD, simply follow the instructions on the Day 1 #Tashmas post on my page: facebook.com/tashcorbincoaching. 

Until next time, I cannot WAIT to see you SHINE.