Episode 496: #Tashmas Day 11: How I batch create business content

There’s this common misconception that I spend loads of time creating content for my business. I get it – I produce a lot, and I could talk about just about anything for hours! But here’s a secret: I don’t actually spend much time creating content week-to-week. My trick? Batch creating my business content. And I want to break that down for you, because if you’ve ever felt overwhelmed or stuck with your content, this could be a game-changer.

This episode of the Heart-Centred Business Podcast is all about the three (well, four!) simple steps that help me create content in a way that feels easy, organised and even a little bit fun.

Plus, I’ve got something extra for you at the end (#Tashmas is in full swing – don’t miss it!).

Wait… What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day up to the 12th of December, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a gift! The daily gift could be a freebie, a special offer, a competition… but there will be something for YOU every single day.

Let’s dive in!

EPISODE 496: Listen using the player below, or click the links to your fave platform to subscribe and listen over there:

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Why I Needed a Better Way

If you’ve been tuning in for a while, you might know that I’m a big fan of finding ways to get into my “creation mode.” But something I haven’t really talked about in detail is how I break up my content creation into separate, clear steps.

Here’s what I mean: I used to go back and forth constantly. I’d plan, send things off for SEO, get them back, record, send for editing, do show notes, get it back, then schedule social posts. There were about eight handover points – and that’s eight failure points! I was always the bottleneck. I’d get overwhelmed and things would get stuck.

Now? I’ve streamlined everything. I only work on content up to a certain point, then I hand it off to my team and it doesn’t come back. If you don’t have a team, don’t worry – I’ll show you how this can work solo too, just by breaking up the steps.

My Four-Part Content Creation Process

Let’s keep it simple. I break my content process into four steps:

1. Ideation
2. Formation
3. Creation
4. Distribution

Let’s walk through each of these.

Step One: Ideation (aka, never lose a good idea)

Ideas hit me everywhere: coaching sessions, listening to something else, out on a walk, maybe even while flossing. So the most important system for me is that I always know where to put those ideas when I get them – somewhere I can’t lose them!

For podcast episodes, I use my trusty podcast book – it comes everywhere with me, whether I’m at my desk or travelling. Each idea has its own page, complete with a few key points. Even SEO keywords or phrases get jotted at the back. I do much better with pen and paper for these big, meaty ideas.

For social media content, it’s a bit different: I use Airtable. It’s my go-to app, and I can pop ideas in there from my phone, computer, wherever I am. It stores everything, including pictures, so nothing’s scattered all over old notebooks, unknown document folders or apps. When I sit down to create, I know right where to look. (For most people, the free version of Airtable is more than enough. If you want to try it, use my affiliate link: tashcorbin.com/airtable.)

The key: No idea left behind. If you feel like you’re always having ideas but they never actually turn into content, this step will change the game for you.

Step Two: Formation (strategy and structure, without the stress)

Here’s where everything gets lined up strategically so it actually fits with my business goals.

I’ll take my podcast book and scan the pages of ideas I’ve collected. Then, I sit down – usually at a cozy cafe or in my craft room at home – and start organising. I look at what’s coming up in my business (launches, campaigns, or themes for the next 12-20 weeks), figure out which ideas fit, what order makes sense, what the calls to action will be, the keywords, which categories they belong in, and all that strategic stuff.

I don’t record during this time – all my decision-making happens here so I can make the actual recording really easy later. No getting interrupted by second-guessing, no stopping to plan or rearrange. It keeps me out of decision fatigue, which has become even more crucial as I’ve dealt with health challenges, brain fog and all kinds of change over the years.

Step Three: Creation (hit record, talk, done)

Once I’ve done all the decision-making, recording becomes almost effortless – which is just the way I want it! When I go on solo retreat (sometimes two, four, or even six days at a time), I can batch record a bunch of podcast episodes because I’m not figuring things out on the fly.

Real talk: my podcast recording setup is super basic. I just use my phone’s voice recording app, a cheap little plug-in mic, and that’s it. I used to do fancy video versions for YouTube, but that meant every episode needed to be camera-ready, recorded in one take (or else complicated editing, expensive editing, and loads of back-and-forth). When I surveyed my listeners, turns out — almost everyone was listening on audio anyway. So I switched to audio only, and my downloads, subscribers, and total minutes listened have gone UP.

Here’s my favourite part: recording on my phone means if I make a mistake, I can pause, scroll back, record over the part I don’t like, and move on. When I send the file to my team, it’s the finished product. They don’t need me to clarify, make decisions, or check anything. No perfectionism. No wasting time.

And bonus: I don’t even have to listen to my own podcast before it goes live!

Step Four: Distribution (hand-off and done)

This is where my team comes in. I upload my finished audio to Dropbox and make sure all the instructions (calls to action, promo words, categories, keywords) are there in our shared quarterly content plan spreadsheet. Everything they need to upload and publish is ready – including social posts, show notes, scheduling, and more.

Each team member has their stage, and there’s only one handover per person, so no ping-ponging back-and-forth. That’s how I keep things smooth, simple and stress-free for everyone (including me!).

Do I still have wild ideas for repurposing, sharing video clips, and squeezing even more out of each episode? Yes, all the time. But I don’t let those ideas distract me from making sure the podcast actually goes out. Consistency is more important than perfection or complicated strategies.

Batching by Task: Why It Makes Things So Much Easier

Here’s the magic: when I batch like-tasks together (all my ideation at once, then a dedicated block for planning, then a bunch of recording, then distributing/publishing at once), things flow better and create less resistance. I’m not switching my brain between too many tasks.

If I were trying to do each step separately for every episode (one episode at a time, from idea to publishing), it would take me days to create just six episodes. The way I do it now? It feels like content just appears, but really, it’s about smart batching.

Don’t Compare Your Beginning to My Middle

It’s easy to hear about my process and get down on yourself for not being as fast yet. But I’ve made 496 episodes – it didn’t start out this way! There were years I didn’t batch. At first, batching would have killed my creativity and my ability to be responsive. But after years of scrambling, sending last-minute files to my team (making their jobs really stressful), I realised batching wasn’t just better for me but for everyone.

Your job is to keep improving YOUR process. Try batching, see what works, and adjust from there. It won’t be perfect, and it won’t be mine – it’ll be yours.

Working With Your Energy and Your Life

I also pay attention to what times feel easiest for what work. For example, I love recording during ovulation – I’m more articulate and “on.” (Full moon is my backup!) It’s all about respecting how you actually work.

Your Day 11 #Tashmas Gift!

Want to work with me for a half-day as a VIP? 
Let’s get your messaging super-tight, compelling and resonant with action-takers, and then make a HEAP of strategic content with that messaging! 

A half-day session includes 3 hours of mentoring (with a half-way break) delivered via Zoom, OR we can do it in-person on the Sunshine Coast… your choice!  

There are just THREE spots available at this price – so come and find the Day 11 #Tashmas post on my FB page and comment “VIP”, or get in touch directly… and we will send you a link to purchase your half-day for just $1,995 AUD (plus GST for Aussies) instead of the regular price of $4,995 AUD. That’s a 66% discount!  

Until next time, I cannot WAIT to see you SHINE.