Let’s talk about social media strategy—but with a twist. In this episode of the Heart-Centred Business Podcast, I’m diving into a dating analogy that I almost didn’t use. I’m comparing how we show up on platforms like Facebook to how we act when we’re dating, and trust me, it’s an eye-opener. Whether you love or hate social media right now, thinking about it this way might help you get more out of whatever platform you’re using.
I nearly left this topic alone. Dating analogies can feel a bit loaded—especially with everything going on in the world recently—but I couldn’t ignore how much sense it made when explaining things to my clients and program participants.
Are you ready to look at your behaviour on social media? Especially Facebook? This applies to Instagram, TikTok, or wherever you’re trying to build an audience, but I’ll focus on Facebook as the main example since most of my audience spends their time there.
PLUS I have a fabulous gift for you for #Tashmas today—you have the chance to win a 90-minute VIP session with me!
Wait… What is #Tashmas?
I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day up to the 12th of December, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a gift! The daily gift could be a freebie, a special offer, a competition… but there will be something for YOU every single day.
Let’s get into it…
Here for the links referenced in the show notes?
You can win a 90-minute VIP Socials session with me! All you need to do is find the Day 3 #Tashmas post over on my FB Page and pop your entry in the comments by telling me your number one challenge with using social media for your business.
Find the Day 3 #Tashmas post on my page: facebook.com/tashcorbincoaching.
EPISODE 488: Listen using the player below, or click the links to your fave platform to subscribe and listen over there:
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Are You a Bad Date for Your Platform?
Let’s start here. Are you a bad date for Facebook? Think about how you interact with Facebook when you’re trying to build a relationship with your main social platform. If you spot a single flaw, do you start looking elsewhere? Maybe another platform seems more attractive, so you try to hedge your bets and dabble in multiple places at once.
I’m not saying you can’t date more than one platform, but are you really giving any of them a fair shot at building a real relationship with you? Are you present, or are you always keeping an eye out for something “better” as soon as trouble appears?
What I see a lot is people trying a little bit of everything, half-heartedly, across several platforms and strategies. Nothing really gains traction, and then those platforms get blamed for being ineffective—rather than recognising that attention and consistency are missing.
Building an audience takes time. It still works! Social media continues to be one of the fastest, most cost-effective ways to grow your business, even if it’s not always smooth sailing. Back in the day, this kind of opportunity just didn’t exist. There’s definitely a “grass is greener” vibe where newer platforms seem like easy wins—just like when Clubhouse or Periscope burst onto the scene and everyone dropped their old platforms to chase the new shiny thing. But very few of those last, and the people who get the most out of any platform are usually those who stick with it and put in the work.
Are You Giving Facebook (or Your Platform) a Real Chance?
Here’s a checkpoint: Are you present with your chosen platform? If small setbacks or slow growth have you running for the door (or at least window shopping other platforms), you might be creating your own stuckness. Be honest: Are you being a good date, showing up fully and putting in the time, or is your attention always somewhere else?
Are You a Bad Date for the Algorithm?
The dating analogy applies to the algorithm too. When it comes to the Facebook algorithm, are you caring for it? Do you show up consistently? Or are you trying to trick it into giving you what you want, even though you haven’t proven yourself to be reliable, consistent, or even interesting?
Algorithms are there to show people content they care about and engage with. If you’re cranking out boring, repetitive, or AI-generated stuff and expecting the algorithm to reward you, you’ll be disappointed. The algorithm is doing its job when it doesn’t show your content to people—harsh, but true.
Imagine a friend telling you about a date who only talks about themselves, disappears, and never follows through. You’d tell them to move on! Yet, that’s often how we treat our platforms while expecting unwavering results.
Are You a Bad Date for Your Audience?
Now, let’s talk about your audience. Do you expect your followers to buy from you immediately after finding you? If they don’t, do you label them as time wasters or freebie hunters? Maybe you even post content that says, “I only work with people who are committed and ready.” You might think this makes you magnetic and sassy, but most people are wise to these tactics now.
People talk. Just like in dating, we share experiences and pick up on red flags. Passive-aggressive or manipulative messages used to work, but your audience is more discerning now. If you want a loyal following, you have to be genuinely interested in them. Don’t just try to rush them into commitment or ignore what they want.
If you’re not building real relationships, showing up reliably, or actually listening—don’t be surprised if your audience isn’t sticking around or buying from you. If you only engage with people who’ve already “proven themselves,” or you only show up when you have something to sell, that’s not much of a relationship.
It’s Not (Just) About Settling
At this point, you might be thinking, “Why should I commit to a platform or an audience that isn’t valuing me?” I get it. I’m not saying you should stick with something that isn’t reciprocated. But have you really given it an honest, long-term shot? If you take the same “bad date” habits to every new platform, you’ll end up with the same frustrations.
If you treat your mailing list like freebie chasers just because they signed up for your free offer—remember, they opted in because they’re interested! It’s not their job to chase after you and figure out how to work with you.
Think Relationship, Not Transaction
This dating analogy just helps us see it more clearly. Treat your platform like a long-term relationship, not a vending machine where you stick in generic content and expect quick rewards.
If you do decide a platform isn’t for you, that’s fine! Make the decision, but don’t drop in randomly and expect instant results or unwavering loyalty. Booty call energy won’t get you lasting results.
And whatever you choose next—whether it’s another platform or a non-social media strategy—bring your best self to it. Commit, get curious, show up fully, and try to understand how it works, for their good and yours.
Your Day 3 #Tashmas Gift!
If reading this makes you realise you’re actually showing up fully, being consistent, building relationships, and treating your audience and platform well—amazing! You’re probably already seeing better results than most people.
But if you’re a bit “flighty,” jumping from platform to platform, or you recognise yourself in some of this, then today’s #Tashmas gift is for you. I’m giving away a free 90-minute VIP social session with me! We’ll look at your current social media approach (even if it’s spread all over the place) and get clear on the best direction for you, your ideal platform, your niche, your style, and what really lights you up. We’ll plan strategy and even some content together.
All you need to do is find the Day 3 #Tashmas post over on my FB Page and pop your entry in the comments by telling me your number one challenge with using social media for your business.
Find the Day 3 #Tashmas post on my page: facebook.com/tashcorbincoaching.
A Quick Recap
- Before blaming a platform, algorithm or your audience—ask yourself, are you really giving them a proper chance?
- Don’t expect instant results from dabbling. You have to show up, be present, and build a relationship with consistency.
- If you do decide to leave a platform, do it with intention, don’t keep dropping in for random one-off posts and expect “the one.”
- Most importantly: Out of all of this, find a way to actually get excited about your audience and show up for them—that’s where the magic really happens.
Thanks for sticking with me on this slightly clunky, but hopefully helpful, dating analogy. I hope it helps you find your spark and consistency, and not too many memories of your own bad dates! I’ll see you tomorrow for Day Four of #Tashmas.
Until next time, I cannot WAIT to see you SHINE.
