If you want to maximise people engaging with and completing your content, resources and programs, this is going to be a very helpful episode. I’ve created a business gamification framework to help you implement this powerful approach to delivering transformative education and experiences.
And of course, because it’s Day 10 of #Tashmas, I’ve got another gift!
Wait… What is #Tashmas?
I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition… but there will be something for YOU every single day.
Today’s gift is to join my Biz Boost in May at a half-price discount! WOOT!
Let’s get into this one!!!
Here for the links referenced in the show notes?
Grab the Biz Boost program (delivered in May 2025) for half price when you join before 16th March 2025: tashcorbin.com/bizboost
EPISODE 471: Listen using the player below, or click the links to your fave platform to subscribe and listen over there:
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My Business Gamification Framework
I’m so excited to share my framework in today’s episode, as this will help you to gamify people’s experiences in your business. Gamification is powerful to increase engagement and completion, whether it’s used in your freebies and content, or in your paid programs and VIP packages.
What is gamification?
For those unfamiliar with gamification, this refers to turning your content and programs into a “game” in order to maximise engagement and completion. There are lots of ways to gamify learning, through competition, points systems, creating levels and more.
As business owners, knowing how to gamify our learning opportunities is a brilliant skill and a powerful way to improve your content and programs.
Why gamify?
By turning learning into a game, you increase the participation and completion rates – which then leads to better client outcomes. Epic.
Gamifying content or courses makes it more fun, increasing the likelihood of engagement and completion. Whether for neurodivergent or neurotypical people, gamification maximises engagement with new learning experiences. Gamification is used in school settings, the workplace, and gaming industries. I’ve developed a business-specific version over the years based on purposefully applying gamification principles to my content and programs for the last six years.
Applying gamification as a business owner
I’ve used gamification principles for auctions, virtual conferences, and my Kickstart program at the start of each year. There are a lot of different models and frameworks for gamification, but some are more suited to school-based learning rather than adult learning. Having formal qualifications in Adult Learning from my business degree, I have created a framework specifically for adults, and specifically for business-based learning.
My business gamification framework consists of seven key principles, which I will walk through in this episode with examples of how I’ve applied them in my business.
Principle 1: Goals
Most gamification frameworks start with the same first principle: Goals.
You can use a short-term goal or a long-term goal contribution to motivate engagement. For example, for gamifying a podcast listener’s experience, connect it with a bigger goal they have. In my Client Attraction Ahallenge, the goal is for participants to attract and convert a client. For some, it might be five clients, especially those who’ve already done the challenge before. But most come in wanting to get a paying client, particularly for a VIP package.
Principle 2: Rules
All games have rules. In business gamification, rules need to be simple, clear, easy to understand, and short. Unlike complex games for children, business requires straightforward rules. If you have a point system, make it clear how points are earned and what rewards they lead to.
Principle 3: Feedback
Participants should know if they’ve earned points by taking actions, and they should measure their progress. In the Takeoff program, each module has a feedback loop. Completion involves tasks and sharing inside the group for review. Feedback loops don’t have to mean you award points; it’s essential participants know they are progressing. Another feedback method could be using a leaderboard or self-reporting of progress.
Principle 4: Rewards
In business gamification, rewards can be diverse—prizes, extra resources, or visibility. In my accelerator, finishing a task in a co-working session means I review and edit it. It motivates participants to get things done. People often feel they get less feedback when they do well because there’s nothing to critique. But I ensure to add value, even writing more promos if the original ones are perfect.
Principle 5: Motivation (Intrinsic and Extrinsic)
Motivation can be divided into intrinsic and extrinsic. Intrinsic motivation is an internal drive, and extrinsic is external, driving up motivation through concepts like competition, accountability, and visibility. I use both to maximise program engagement. For example, I can create competition with a leaderboard and increase accountability by creating small group pods within my larger programs. As someone who loves healthy competition, I see it as a natural drive, especially undervalued in women due to a gendered society.
Principle 6: Choice
The sixth principle is choice, especially for entrepreneurs who are often rebels or mavericks. They want to do things their way. My programs offer choice in engagement. My bingo cards, used in programs or events, show this. To complete a bingo line, participants choose from a list of tasks. This choice allows customization while still pushing them slightly out of their comfort zone.
Principle 7: Failure (without punishment)
The seventh and most important principle is allowing failure without punishment. Participants need safety to fail without embarrassment. Eliminating fear of punishment boosts attempts. There’s no deduction of points or public humiliation for errors. For instance, if a co-working sprint task isn’t finished, there’s no shame. If uncompleted homework is confessed, there’s no blame.
Hopefully, this is interesting and helpful for creating gamified content and programs in your business. I hope you can incorporate some of this into your content, programs and offers, to maximise people engaging and completing them.
Your #Tashmas Gift for Day 10
My upcoming Biz Boost program is a gamified, week-long program being offered in May 2025 to boost your mid-year momentum. Normally $150, it’s $75 if you join by March 16 at 5 PM AEST at this link: tashcorbin.com/bizboost
Until next time, I cannot WAIT to see you SHINE.
