Episode 460: Build your craft as a service provider with Julie Parker

This is such a special moment for me, because I have been a fan of today’s guest for a very long time. Not only that, I have had the absolute pleasure of mentoring a lot of graduates from this person’s coaching qualification. I’m talking about the one and only Julie Parker!

Julie is the founder of Beautiful You Coaching Academy. The graduates of the Coaching Academy are just different (and we talk about that a little in our interview). I think the rigour Julie has applied to delivering her services is almost unmatched in the online coaching and business world.

In this episode, Julie and I dive into a range of different areas, including niching, marketing, and building your confidence in your messaging and your brand through building and developing your craft and your delivery for your clients.

Julie also shares her free Sacred Library which is full of free resources to help elevate your soul business. You can find that at: juliesuzanneparker.com/free-sacred-library/

PLUS Julie is one of our fabulous speakers at the 2025 Virtual Conference. If you’d like to come along and hear Julie speak live, you can get $50 AUD off your ticket using coupon code JULIE50 at: heartcentredbusinessconference.com/virtual

Listen to the interview below or on your preferred podcast platform. And if you want a quick summary, I’ve popped some key points below.

Let’s dive in!

EPISODE 460: Listen using the player below, or click the links to your fave platform to subscribe and listen over there:

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“Take the next step and come to Virtual Conference. Invest in yourself in that way. That’s not something that I would say for other people’s work all the time, but Tash is such an aligned, soulful, incredible business owner who’s putting out the sort of work in the world that this industry needs.

We need to get together en masse and create a movement that allows us to do our own thing, but also be the antithesis of that predatory marketing that we see out there. I know that this is going to be an amazing conference. I’m honoured to be a part of it, and I know that the other speakers will be incredible.

It’s such a wonderful opportunity for people to learn from the comfort, safety and joy of their own homes. Come to Virtual Conference!”
– Julie Parker

In this episode, Julie and I talk about:

• How Julie got into her business and got to where she is today
• The gap that Julie sees in how life coaching has been taught
• How your belief in your work and ability to deliver an amazing service impacts your marketing decisions
• Julie’s thoughts on current online marketing strategies
• Julie’s advice for anyone who resists niching

More about Julie’s freebie:

It’s called the Sacred Library, and it’s filled with free resources to elevate your business.

Some examples of things it includes are:

• Workbooks for how to send amazing newsletters and how to run sell-out retreats
• Masterclasses for how to write a book and how to get your book published
• Seasonal business advice because Julie loves talking about how we can work with nature as nature ourselves in the different seasons of the year to amplify our impact as space holders, both in what we do and how we market it

Julie is adding to it all the time, so it’s a library that’s growing continuously.

Access this free resource at: juliesuzanneparker.com/free-sacred-library/

If you want more Julie in your life (and let’s face it, who wouldn’t?!), make sure you check out the links below:

• Website – juliesuzanneparker.com
• Beautiful You Coaching Academy – beautifulyoucoachingacademy.com
• Instagram – instagram.com/julesyparker

Thank you so much for joining me for this episode of the Heart-Centred Business Podcast.

Until next time, I cannot WAIT to see you SHINE.