In today’s episode, I’m joined by the amazing Emily Osmond who will be talking about business by design!

Emily is an international business coach, top-ranking podcast host (with listeners in more than 100 countries), and founder of the flagship membership, The Modern Marketing Collective, where she has helped almost 1,000 entrepreneurs to grow their dream business online.

This brilliant episode ended up taking a bit of a turn…

We started off talking about Instagram, why it’s so valuable, some strategies to think of, and some common mistakes that people make. And then we ended up having a bigger conversation about building a business that aligns with your goals and your lifestyle, how to deal with some of the guilt and comparison-itis that comes when you need to take some time off from your business or you’re not as focused on your business as you might normally be, and shaping your business model to work to your strengths, what you want to achieve, and what your goals for your lifestyle are (not just your financial goals).

I think you’ll find this episode really valuable. There were some vulnerable moments and there were some really honest shares from both of us.

Emily will also be one of our incredible speakers at the 2023 Heart-Centred Business Conference! As an extra bonus with this episode, you can get $50 off your ticket to Conference. Simply use the coupon code EMILY50 at checkout:

Grab Emily’s free resources:

Watch the interview below or listen on your favourite podcasting app.

And if you want a quick summary, I’ve popped in what we discuss below.

Let’s dive into this episode on business by design!!

“Connection over perfection.” – Emily Osmond

In this episode, Emily and I discuss:

  • The appeal of building a presence and an audience on Instagram
  • Some of the assumptions and mistakes people make when they think about Instagram strategy
  • The four key types of content: Connection, credibility, value and promotion
  • How Emily created such a leveraged and scalable business, and what drove her to do it
  • The struggle of perfectionism, imposter syndrome and self-doubt
  • How Emily gets herself out of comparison-itis and reconnects with her vision
  • The ebbs and flows of life and business
  • The importance of focusing on what feels good to you, not what others tell you that you have to be doing
  • And so much more!

Check out Emily’s freebies page and podcast:

Make sure you go and check out Emily’s freebies page to get even more free goodness and value:

AND make sure to listen to her podcast, The Emily Osmond Show:

Meet Emily in person at Conference!

Emily will be one of our FABULOUS speakers at the 2023 Heart-Centred Business Conference. The Conference will be held in Noosa on May 19th-20th so make sure you grab your ticket and come meet Emily in person!

As a little bonus with this episode, you can get $50 off your ticket using the coupon code: EMILY50

To purchase your ticket, head to

You can find out more about Emily here:

If you’ve got any questions about building a business by design or anything else we’ve discussed in this episode, please feel free to reach out to Emily and me. We would LOVE to hear your feedback from this episode! You can DM me on Facebook or Instagram, DM Emily on Facebook or Instagram, or get in touch via email.

Until next time, I cannot WAIT to see you SHINE.

Tash Corbin Business Mentor and Strategist