In this episode, I’m interviewing the fabulous Michelle Smith from Aussie Biz Chic about subscription model businesses.

Michelle is the creator of Aussie Biz Chic – a subscription box service for online entrepreneurs and business owners. She has a very different business model compared to most of us, and is an absolute whiz when it comes to both paid and organic video traffic.

If you’ve been thinking about running a membership or subscription box model, or you’ve already got one and really want to maximise its effectiveness, this is going to be a super juicy episode for you.

Michelle also shares a special offer to get 50% off your first box when you join on a 6 or 12-month plan using the code TASH50 at checkout. You can grab this special offer here:

Watch the interview below or listen on your favourite podcasting app.

And if you want a quick summary, I’ve popped in what we discuss below. ENJOY!!

“Whenever you market your product or yourself, always focus on the outcome that you’re providing for your audience.”
– Michelle Smith, Aussie Biz Chic

In this episode, we discuss:

  • How Aussie Biz Chic started and why Michelle loves it
  • Where Michelle’s initial customer base came from
  • The core transformation that Aussie Biz Chic is delivering
  • The mistakes that people make with online memberships
  • The advice Michelle has for someone wanting to start a membership or subscription box
  • How Michelle’s made her video strategy so successful
  • How to build trust with your audience through your video strategy
  • Michelle’s advice for improving your Instagram strategy

More about Michelle’s special offer:

For all the wonderful Australian listeners of the podcast, Michelle has offered a super special discount on your first box!

Get 50% off your first box on a 6 or 12-month plan using the code TASH50 at checkout.

Just head to

Find out more about Aussie Biz Chic here:

As always, make sure to come on over to the Heart-Centred Soul-Driven Entrepreneurs Facebook group and share any questions that you have about subscription model businesses, or aha moments that you’ve had as a result of listening to this episode. Just use #podcastaha and the episode number (326), and let’s keep the convo going!

Until next time, I cannot WAIT to see you SHINE.

Tash Corbin Business Mentor and Strategist