In today’s special Spotlight episode of the Heart-Centred Business Podcast, I’m interviewing the one and only Zach Spuckler about low-ticket offers.
Zach has been a speaker at both of our Heart-Centred Business Conferences in Australia, and he’s also been on the podcast several times.
I adore Zach and love that he’s so disruptive and such a maverick in the online business world.
In this episode, Zach and I talk about pricing elitism and privilege, what some of the big marketers are forgetting when they say that a $5,000 client is way better than a $500 client, and also a few other ways that we are both being rebels and mavericks in the online business world.
If you are a little bit frustrated with hearing the same message over and over again from every single marketing person, I think you’re going to find this interview particularly compelling.
Zach also shares his BEST (in his opinion) low-ticket item. It’s called The Challenge Launch Toolkit, and you can find out more about it HERE.
Watch the interview below or listen on your favourite podcasting app.
And if you want a quick summary, I’ve even popped some key points below. ENJOY!!!
In this episode we talk about:
- Zach’s new program Launch It, and why he priced it how he did
- The difference between an ascension model and evolution model
- The importance of recognising that it’s a pricing model, not a mindset
- How people try to justify their price by giving more, and how this can impact their sales
- Why Zach loves making things more accessible and affordable for his ideal clients with low-ticket offers
- How you can have extremes at every price point
- How the rat race of the online business world has impacted our goals
- The $500 client / $5,000 client meme
- Entrepreneurial elitism
- Reconnecting with the driver behind your business
- How the more experienced entrepreneurs can forget what it was like when first starting out in business
- How you can join the waitlist for Zach’s AMAZING course Launch It at launching.heartsoulhustle.com/waitlist
- Plus soooo much more!
More about Zach’s low-ticket item:
It’s called The Challenge Launch Toolkit, and in it, you learn how to structure your 5-day challenge.
It includes:
- A quick 20-minute crash course on how to structure Facebook ads for your challenge (you need to understand the fundamentals of Facebook ads to use this)
- Swipe files for your email copy
- An outline for how to run the whole challenge
- An invite into Zach’s private Facebook community
You can grab this very robust system for just US$37 HERE.
To check out all things Zach, go to his:
- Website – heartsoulhustle.com
- Instagram – @heartsoulhustle
- Facebook – @heartsoulhustle
Make sure you come and share your questions, comments and light-bulb moments over in the Heart-Centred Soul-Driven Entrepreneurs community, using #podcastaha and the episode number (263).
Until next time, I cannot WAIT to see you SHINE.
