We’re going to be talking about copycats. What do you need to do if you think someone might be copying you, you definitely know someone who’s copying you. There comes a time in every entrepreneur’s life where we start to suspect that maybe someone is ripping off our stuff. They do say that imitation is the most sincere form of flattery, but as a business owner, it can be a really difficult thing to deal with because we don’t know if we should be protecting our intellectual property, we might be a little bit worried about someone stealing our customers. Ultimately, we need to have some form of strategy to deal with having someone’s stuff look a little too similar to ours.
Watch on or read below to find out!
I thought I would do this episode to give you some insights on how I deal with copycats and what are some of the strategies that you can do when this comes up.
Treat it as a sign from the Universe
It is clearly that you are doing something right. If someone is telling you that someone’s copying you or this suspicion that someone may be copying you. Give yourself a little pat on the back and celebrate it. This is one of those things in business bingo that you can take off as a sign of success. You are experiencing this because it’s a sign that you have made it.
Accept and acknowledge a coincidence
I’ve actually had two separate instances within my own programs, where I’ve had someone reach out to me and say that person has copied me. And upon reflection, or in my memory, the thing that they’ve said the person has copied has actually been something I’ve worked on that person with, and it has completely come out of the blue in a completely different situation. I have known that that has not been a copy because I’ve been working with that person on that thing.
There are billions of people in the world, there are probably hundreds, if not thousands, if not 10s of thousands or hundreds of thousands of other people out there, trying to help people achieve the same outcomes that you are helping people to achieve. And there’s no correlation. They haven’t even paid attention to what you’re doing, and it is a coincidence. The other thing is, is that often we are all learning from similar mentors are from the same people or in the same spaces. And so we’ve taken something that we’ve learned from here, and something that we’ve learned from there, we’ve created something we feel like it is completely unique. And it’s completely out. I think it came out of nowhere. But we are all products of our environment. And it is totally reasonable to assume that someone else may have experienced those two things and put them together as well.
Be thankful that there are other people contributing to the conversation that you are contributing to.
You often are creating a new way of thinking, whether it’s in business or health or healing or mindset or whatever it is the space that you’re working in. Isn’t it wonderful that there are other people out there who agree with you? You know, I know that there are big, big coaches out there say you have to have something unique and you have to be talking about your specific thing. But ultimately, if there are other people teaching feminine and connected ways of marketing your business, I celebrate that. And I love that we’re all contributing to that conversation. Because ultimately, not everyone is going to want to work with me, not everyone is going to resonate with the way that I talk about it. And not everyone is out there teaching business in the same model.
You are unique and often we are triggered by that copycat
That’s the same as mine because we are not acknowledging and valuing our own you meekness enough. So if you are finding that you are seeing someone else’s stuff and it looks similar to yours, and it makes you feel uncomfortable, often that comes from a space of lack or fear that we are in have a unique value proposition other than this piece of thing that we’ve done. And so if someone’s got that, then what enough is my value proposition? How am I meant to be worthy? The way that you’ve talked about the things beyond that model that you came up with, beyond the name of that blog posts that you wrote, beyond that random sequence of words that you think is your unique tagline and no one else can use, it will help you to understand that you are worth way more than that thing that person has copied.
Stop watching for them.
Stop looking at them. Stop paying attention. If it comes to your attention that someone may have copied something of yours, unfollow them, unsubscribe from the newsletter and just stop looking at it. It can be very tempting to get very obsessed with what that person is doing. And the more you look for similarities between what you do and what they do, the more you will find them. It’s also a great energetic disconnect for you to say, Well, I’m going to stop watching you and you’re creating a boundary energetically with that person as well.
You can even do a cord cutting exercise and really visualise letting go of all of those hooks and attachments between you and that person. You don’t have to tell them you’re breaking up with them. You don’t have to block them on Facebook. But you just energetically disconnect by stopping looking at this stuff.
I’m not discrediting or discounting protection of your intellectual property. So if you have created something and this has been a serious breach of intellectual property, then, of course, take action in the way that you feel is fit for you. I particularly want to speak to those people who create visuals, images, videos, those types of things. Your photos are your property and your intellectual property and you protect those. I’m not saying not to protect them. But what I’m saying is that for a lot of people, particularly in the service based industries, there are a lot of coincidences and you need to wake up, is it worth the time, money, energy and distraction from moving forward with your business for you to actually pursue this.
Make sure to come and post in the Heart-Centred Soul-Driven Entrepreneurs community and share your comments and questions using #podcastaha, and mention the episode number (185).
Until next time, I cannot WAIT to see you SHINE.
Hi, I’m Tash. And I am so excited that you’re here. As you may have noticed I’m a total business and marketing strategy geek and I absolutely love helping women to create online businesses and courses that are perfectly aligned with THEIR zone of genius, AND that have a super-specific and strong value proposition for their ideal clients. Connect with on social media (links below) and come join the #ladyposse on Facebook.